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Lecture 7 Designing and Managing Value Networks and Marketing Channels Prof. Mundy Gonzalez RCBC Campus August 2, 2006
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Copyright © 2003 Prentice-Hall, Inc. 17-1 Chapter 17 Designing and Managing Value Networks and Marketing Channels by PowerPoint by Milton M. Pressley University
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ADVERTISING MEDIA. Learning goals: Understand the purpose of advertising Understand how different types of media are used Understand how media costs
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