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The top documents tagged [defined marketing program]
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question+bank+marketing+all+with+answers
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Step 1. Analyze External Environment Tool To Identify Attractive Markets
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Ch3: Planning, Sales Forecasting, and Budgeting
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Understanding Markets, Market Demand, and the Marketing Environment Concepts
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Market Demand/Potential. Actual: How much is sold? Potential: How much could be sold? Market Demand Absolute: Upper limit of total demand in defined period
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