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The top documents tagged [defenses of promotion]
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© 2013 Cengage Learning. All rights reserved. 1-1
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Integrated Marketing Communications Copyright © Houghton Mifflin Company. All rights reserved. PowerPoint Presentation by Charlie Cook 17 Part Five Promotion
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Part Seven Promotion Decisions 18 Integrated Marketing Communications
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18 Integrated Marketing Communications. Copyright © Houghton Mifflin Company. All rights reserved.18 | 2 Agenda The Nature of Integrated Marketing Communications
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Integrated Marketing Communications Evans & Berman Chapter 17
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