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The top documents tagged [consumer products products]
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Chapter 7 Product, Services, and Branding Strategy Professor Marshall Queens College
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Copyright John Wiley & Sons 2007 Presentation prepared by Robin Roberts, Griffith University and Mike Spark, Swinburne University of Technology
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Product, Services, and Branding Strategy 7. 7-2 ROAD MAP: Previewing the Concepts Define product and the major classifications of products and services
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Chapter 8 Product, Services, and Branding Strategy
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June 13, 2015Product and Services Strategies 1 Products and Services Based on Marketing: An Introduction, 6 th edition by Philip Kotler & Gary Armstrong
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Introduction to Product Decisions. 2 Preview Product and the major classifications of products and services Decisions companies make about each product
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Production and supply chain process MIS2101: Management Information Systems Based on material developed by C.J. Marselis
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Chapter Seven Product, Services, and Branding Strategy
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C HAPTER 7 Product, Services, and Branding Strategy
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7-1 Chapter Seven Product, Services, and Branding Strategy
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