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The top documents tagged [company product line]
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Document3
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PRODUCT SERVICE MGT 3.03 Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to
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Marketing Product. Overview l Definition of product vs. service l The importance of branding and packaging l Consumer and industrial products l Product
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© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin DEVELOPING NEW PRODUCTS AND SERVICES 10 C HAPTER
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