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The top documents tagged [chapter foundations]
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Chapter foundations of Chapter M A R K E T I N G Understanding Pricing 13
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Chapter foundations of Chapter M A R K E T I N G Marketing Strategy and the Marketing Plan 5
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Chapter foundations of Chapter M A R K E T I N G Ensuring Total Customer Satisfaction and Managing Customer Relationships 6
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Chapter foundations of Chapter M A R K E T I N G Product Strategy 11
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Chapter foundations of Chapter M A R K E T I N G The Many Faces of Retailing: In-Store, Direct, and Internet 16
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