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The top documents tagged [bt strategy]
Technology
L&p presentation
410 views
Marketing
Behavioral Targeting and Dynamic Content creation
261 views
Documents
How can Behavioral Targeting Help Online Advertising? Yan et. al. 2009 October 23, 2014 Sam Hewitt
216 views
Documents
Harini Sridharan Stephen Duraski. Behavioral Targeting (BT) is a technique that uses a user’s web-browsing behavior to determine which ads to display
222 views