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The top documents tagged [brand value slide]
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JLA © 2008 Alice in Social Media Land Joseph Lewis Aguirre
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Chapter 6: Measuring Brand Equity. Contents Need for measuring brand equity Methods of measuring brand equity Financial measures Customer based measures
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Peggy Simcic Brønn1 Integrated Communications (IM, IMC, IC)
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Ethics and Customer Loyalty: Some Insights into Online Retailing Services Presented at 4th Biennial International Business Banking & Finance Conference
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STRATEGIC INFORMATION GROUP QAD Reseller & Consulting Partner QAD CAUG MEETING Are You Taking Advantage of CRM? March 9, 2009 Santa Barbara Amy Maceda,
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