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The top documents tagged [brand tribes]
Education
Commodity fetishism lecture
1.583 views
Education
Commodity fetishism lecture
1.048 views
Documents
Digital brand management strategies Part 1. Questions 1.What are the contemporary global consumption issues about brand communities and brand tribes?
213 views
Documents
Slide 13.1 Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1 st Edition © Pearson Education Limited 2009 Managing and Developing the Brand
214 views