PowerPoint

Wowcall video mailer

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Wowcall video mailer is personalized video advertising which connect with every person via email

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This is a module of the platform which allows to deliver video content through the existing CRM basis

Possible goals: Promotion of the productRegistration in the loyalty programIncreasing sales

Customer:

Wowcall video mailer

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Mechanics

After selecting the goals of the campaign the list of recipients is created

The personalized videos are created based on the existing CRM data

The individual links are sent via e-mail

Duplicate each letter with a personal call. Example: "John, hello! Youve joined the loyalty club of our brand. So you have a unique chance to win a car! We have sent you an email with the details of the promo. Please check your mailbox.

The customer clicks the link and watches the interactive video and for example at the end of the video he is going to the registration form in the loyalty program.

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The case for VTB24

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Thank You!

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