1
517 Canada wins gold at Pan Am Games in women's kayak (CBC.ca) 271 Canada wins gold at Pan Am Games in women's kayak (panam.cbc.ca) 252 "Steve Nash lights the flame. The Pan Am Games are officially underway!" (@cbcsports) 220 "This is what it looks like when the CN Tower explodes with fireworks. Incredible." (vine.co) 192 Canadian Trail: Golden start to Pan Am Games (panam.cbc.ca) 47 % Kanye West closing ceremonies performance 25 % Traffic/HOV lanes 16 % Cuban defectors The high quality of volunteers Toronto’s apathy 5 % 7 % TOP MENTIONED ISSUES/TOPICS TOP MENTIONED EVENTS Baseball Beach volleyball Boxing 35 % Canoe/kayak 21 % Rugby 8 % Rowing 7 % 6 % 5 % Soccer/ football Basketball Swimming 3 % Triathlon 3 % Table tennis 2 % 5 % 5 % 1/7/2015 7/7/2015 13/7/2015 19/7/2015 6,000 5,000 4,000 3,000 2,000 1,000 0 5,955 Held every four years for athletes from the 41 Pan American Sports Organization member nations, the Pan Am Games have hit Toronto and southern Ontario with a bang! And as hundreds of athletes compete in dozens of events from weightlifting to kayak, Twitter users are also competing — for the title of top social influencer of the Pan Am Games. MediaMiser has tracked mentions of the Games during the run-up and initial week of the event. The Pan Am Games run July 10 to 26, and we’ll continue to track them until the closing ceremonies. Twitter mentions of the games spiked during the opening ceremonies on July 10, with nearly 6k tweets. Kayak sprinted to the top of the event popularity list after Canada took the first medal of the Games, a gold in women’s kayak. CBC CBCToronto CanadaPA CBCOlympics cbcsports MountainJ1991 249 134 127 112 99 92 78 78 111 102 SportsWkndScott TBitton8 katzt AthletesCAN T13 tv_mauricio ESPNDeportes 2,112,553 LordLouis3 CBCNews CP24 chocquibtown trishstratuscom globeandmail pmharper 1,773,735 1,687,137 1,174,091 1,159,274 1,006,978 980,214 956,453 905,453 839,120 CBCNews TO2015 cbcsports CBCToronto CBCOlympics SportsWkndScott pmharper smitharyy RugbyCanada CBC 1,690 1,632 1,240 1,217 866 688 544 538 408 405 CBC Twitter handles have accounted for 5 of the top 10 influencers by total retweets. BY # OF FOLLOWERS BY # OF TWEETS BY RETWEETS #CBCPanAm 4,285 #PanAmGames 3,528 #PanAm2015 2,054 #toronto 1,165 #PanAmazing 907 #PanAm 903 #Panamania 868 #teamcanada 748 #onpoli 716 TOP MENTIONED HASHTAGS ©MEDIAMISER 2015 // WWW.MEDIAMISER.COM // @MEDIAMISER presented by:

Who’s competing for Twitter influence at the TO2015 Pan Am Games

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Page 1: Who’s competing for Twitter influence at the TO2015 Pan Am Games

517Canada wins gold at Pan Am Games in women's kayak

(CBC.ca)

271Canada wins gold at Pan Am Games

in women's kayak (panam.cbc.ca)

252"Steve Nash lights the flame. The Pan Am Games are officially

underway!" (@cbcsports)

220"This is what it looks like when the CN Tower explodes with fireworks.

Incredible." (vine.co)

192Canadian Trail: Golden start to Pan Am Games (panam.cbc.ca)

47%Kanye West closing

ceremonies performance

25%

Traffic/HOV lanes

16%

Cuban defectors

The high quality of volunteers

Toronto’s apathy

5%

7%

TOP MENTIONED ISSUES/TOPICS

TOP MENTIONED EVENTS

Baseball

Beach volleyball

Boxing 35%

Canoe/kayak

21%Rugby8%

Rowing7%

6%

5%

Soccer/football

Basketball

Swimming 3%

Triathlon 3%

Table tennis 2%

5%5%

1/7/

2015

7/7/

2015

13/7

/201

5

19/7

/201

5

6,000

5,000

4,000

3,000

2,000

1,000

0

5,955

Held every four years for athletes from the 41 Pan American Sports Organization member nations, the Pan Am Games have hit Toronto and southern Ontario with a bang! And as hundreds of athletes compete in dozens of events from weightlifting to kayak, Twitter users are also competing — for the title of top social influencer of the Pan Am Games.

MediaMiser has tracked mentions of the Games during the run-up and initial week of the event. The Pan Am Games run July 10 to 26, and we’ll continue to track them until the closing ceremonies.

Twitter mentions of the games spiked during the opening ceremonies on July 10, with nearly 6k tweets.

Kayak sprinted to the top of the event popularity list after Canada took the first medal of the Games, a gold in women’s kayak.

CBCCBCToronto

CanadaPACBCOlympics

cbcsportsMountainJ1991

249134

127112

9992

7878

111102

SportsWkndScottTBitton8

katztAthletesCAN

T13tv_mauricio

ESPNDeportes

2,112,553

LordLouis3CBCNews

CP24chocquibtown

trishstratuscomglobeandmail

pmharper

1,773,7351,687,137

1,174,0911,159,2741,006,978980,214956,453

905,453839,120

CB

CN

ews

TO2015

cbcs

ports

CBCToro

nto

CBCOlympics

SportsW

kndScott

pmharp

er

smith

aryy

RugbyCanada

CBC

1,69

01,

632

1,24

0

1,21

7

866

688

544

538

408

405

CBC Twitter handles have accounted for 5 of the top 10 influencers by total retweets.

BY # OF FOLLOWERS

BY # OF TWEETS

BY RETWEETS

#CBCPanAm 4,285#PanAmGames 3,528#PanAm2015 2,054#toronto 1,165#PanAmazing 907#PanAm 903#Panamania 868#teamcanada 748#onpoli 716

TOP MENTIONED HASHTAGS

©MEDIAMISER 2015 // WWW.MEDIAMISER.COM // @MEDIAMISER

presented by: