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Are You Feeling Olympic? 4 th April 2012

Weber Shandwick Sport: Are You Feeling Olympic?

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Andrew Agar, Deputy Head of Sport at Weber Shandwick shares his tips on how to make the most of London 2012 from a communications and activation perspective.

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Page 1: Weber Shandwick Sport: Are You Feeling Olympic?

Are You Feeling Olympic?

4th April 2012

Page 2: Weber Shandwick Sport: Are You Feeling Olympic?

We the Olympics

Page 3: Weber Shandwick Sport: Are You Feeling Olympic?

Find London 2012’s Red Mitten

equivalent and you can retire

Page 4: Weber Shandwick Sport: Are You Feeling Olympic?

Rule 40 is you best friend

Page 5: Weber Shandwick Sport: Are You Feeling Olympic?

Good working relations with the

organising committee is key

Page 6: Weber Shandwick Sport: Are You Feeling Olympic?

Think of an activation budget and

double it

Page 7: Weber Shandwick Sport: Are You Feeling Olympic?

The Paralympics are going to be

bigger than you think

Page 8: Weber Shandwick Sport: Are You Feeling Olympic?

Celebrating medal success is

fraught with dangers

Page 9: Weber Shandwick Sport: Are You Feeling Olympic?

Let your guests enjoy hospitality

& tickets, preferably without you

Page 10: Weber Shandwick Sport: Are You Feeling Olympic?

Take your activation outside of

Olympic Park, use all of London

Page 11: Weber Shandwick Sport: Are You Feeling Olympic?

Don’t just tick boxes, push the

boundaries

Page 12: Weber Shandwick Sport: Are You Feeling Olympic?

Our Rallying Cry To Brands

“Do something Olympic”

It’s a once in a lifetime gig, Do

Something Olympic