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PRESENTS THE FIRST PROFESSIONAL SKYDIVING TEAM IN ROMANIA
TNT 4-WAY TEAM
IMAGINE IN ROMANIA 5 PEOPLE:
PARENTS,
WITH RISING CARRIERS,
SKYDIVING EVERY WEEKEND,
TO TRAIN FOR INTERNATIONAL COMPETITIONS
A STORY ABOUT 5 PERSONS FOR WHICH
IMPOSSIBLE is I’M POSSIBLE.
BECAUSE THEY HAVE PASSION, EXCITEMENT AND COURAGE.
BECAUSE THEY KNOW THAT TOGETHER, AS A TEAM…
WE CAN DO IT!
TNT 4-WAY TEAM
Formation skydiving is not something you can do on your own.
IT IS A TEAM SPORT. And a team is not only training, jumping, competing.
It is also having a common target, growing up together, building a strong relationship and interacting with each other’s needs and wishes.
It’s a group of friends that enjoy skydiving, evolving, learning and being together.
Our goal is not only to compete but to be together doing what we like… and show the world that..
IMPOSSIBLE is I’M POSSIBLE.
TNT 4-WAY TEAM
SKYDIVING FORMATION
OUR HISTORY
We are 5 persons, 3 girls and 2 boys, with a PASSION that gives us an adrenaline rush every time we do it: SKYDIVING
We started skydiving for fun… a tandem jump first… then the skydiving license… and then our passion grew bigger and bigger…
Hours of coaching…
Hours of tunnel coaching…
And then… the challenge to take part in international competitions.
The idea to train and participate in international competitions took shape the moment we started skydiving outside Romania, and opening our eyes to the world class skydiving.
We decided then that we want to bring the best of skydiving as a sport in Romania and take the best of what we can achieve to the world.
We’ve been fascinated by the challenge of the free-fall formations where people would move in pre-established positions in order to gain points: the 4 way formations. We knew that it’s what we want to do.
We embraced the challenge and we found the skydivers willing to bring to life THE FIRST professional 4-way skydiving team in Romania: Alina Sime, Andreea Pistea, Yuliana Georgieva, Simone Favat, Dragos Boeru (cameraman).
THE CHALLENGE
THE 3 YEARS PLAN: 2012: building the team, first trainings in wind tunnel and in the air 2013: improving flying skills, experience and participation in international competitions 2014: bringing the team to the full potential and taking part in top world-class competitions, working the way up to the top.
KEY FACTS
The TNT 4-WAY TEAM in figures:
4 team members 1 cameraman 1 coach
Training Budget:
40,000 euro in first year training 68,000 euro second year training 80,000 euro third year training Plus… hundreds of training jumps, many training weekends, lots of work, ambition and PASSION
THE 4-WAY TRAINING IN 2012
Romania, Czech Rep., Germany February - May: planning, budgeting, organizing, coach selection, individual training jumps; May 17th - May 21st, Czech Rep.: wind tunnel camp & first training of the 4-way team; July 6th - 9th, Germany: wind tunnel camp for improving team flying August 3rd - August 9th, Romania: 4-way training camp October 5th - 11th, Romania: 4-way training camp
PLANNED TRAINING FOR 2013
February – May: May, Czech Rep./UK/Germany: May, Bucharest: June, Bucharest: July, Czech Rep./UK/Germany: July, Bucharest: August, Bucharest: September, Czech Rep./UK/Germany: September, Bucharest: November, Bucharest:
- planning, budgeting, organizing, individual training jumps;
- wind tunnel camp - 4-way team training - 4-way team training - wind tunnel camp - 4-way team training - 4-way team training - wind tunnel camp - 4-way team training - 4-way team training
PLANNED TRAINING FOR 2013
COMPETITIONS: Bodyflight World Challenge (indoor skydiving), Bedford, UK, 2013 Italian National Championships, place “to be decided”, Italy, August 2013 UK National Championships, Hibaldstow, UK, 2013 European Skydiving League, place “to be decided”, September 2013 4rd Dubai International Parachuting Championship & Gulf Cup Mondial, Dubai, UAE, November-December 2013 Indoor Skydiving World Championships, place “to be decided”, December 2013
THE TEAM
ALINA SIME
Dreamed of being an astronaut as a child, but at age of 14 she discovered is easier to skydive that to fly to the moon. Since that day, flying was her biggest dream
Skydiving became her new reality in 2007, when she was 19, and completely changed her life
She has over 600 jumps in Romania and Cehia (Prijbram, Most), Spania (Empuria Brava, Lillo, Sevillia), Austria (Radfeld), Serbia (Batajnica), Hungary (Kaposvar) and was in the 18-way girls only south-east european record
Alina is a certified USPA coach and safety & training adviser
She has BA & Master degree in Economics Studies and a BA in Environmental Engineering and works as a Management Consultant during the week and training adviser & coach during the weekends
Is married and has a 9 months old son, David
She is part of the team that established the new 16-way Romanian record in free-fall
Is highly committed to making the TNT 4-WAY TEAM a success
ANDREEA PISTEA
Andreea started skydiving at age of 16, in 1996, in Constanta, Romania and made over 300 jumps in the first 10 years
She is married and the mother of Thomas (4 years) and Brianna (2 years)
She resumed her activity in 2011, at the TNT Brothers drop zone, and has made since then another 300 jumps in Romania, Portugal, Spain
She qualified for the intermediary group 60-80+ , July 2012, Poland: training for large free-fall formations
She is part of the team that established the new 16-way Romanian record in free-fall.
Andreea feels it’s a great honor to be part of the first professional RW 4-way team in Romania and is proud to represent her country in international competitions
YULIANA GEORGIEVA
Yuliana started skydiving in 2002, age 18, in Bulgaria
Being the daughter of a jet fighter pilot, she spent her childhood around people passionate about flying
Her dream was to be up in the sky, free, feeling the speed
Yuliana has achieved more than 600 jumps in 10 years and was in the 18-way girls only south-east European record
She is part of the team that established the new 16-way Romanian record in free-fall
Yuliana fell immediately in love with the idea of the 4-WAY TEAM, as she enjoys challenges, learning new skills and being part of competitions
She believes that being part of team working for the same goal makes you more powerful, and helps you improve yourself, both as a sports person and an individual.
SIMONE FAVAT
Simone is Italian born and started skydiving in 1989, aged 19, and he has now over 1700 jumps
He is a former member of Italian Army - Parachute Brigade.
Graduated Engineer from Polytechnic of Turin
Currently working in Romania as Country Manager for ATALIAN Global Service – French-owned Multinational company
Qualifications: USPA AFF instructor, USPA Coach
Coach and member of different Italian 4-way Teams
He lives in Romania since 2007 and he says that he loves it and he’s greatly proud to represent his “adoptive” country as a member of TNT 4-WAY TEAM
DRAGOS BOERU
Dragos took up skydiving at 18 inspired by his father’s hundreds jumps. It soon became his greatest passion and now, after 10 years he became an instructor, with more than 1800 jumps.
In his daily life he is married and has a 9 months old son which he is very proud to bring along on the dropzone in the weekends.
He works as an economist building investment projects.
He has done hundreds of videos to tandems, students, skydiving formations and felt very challenged to step in the team as a camera, all the time giving his best to take a perfect video of the jump.
Qualifications: USPA AFF instructor, USPA Coach
Has a very important role as the judges all the time see only the video, so he is basically the eyes of the judges from the sky
MARCO ARRIGO
Marco is Italian born and he has more that 11.000 jumps with 15 years as professional RW competitor and coach
Organizer of Italian big way record Arezzo (Italy) 53-way in 2011
Participant and national captain in the World Record for Big Formations that took place in Udontani (Thailand) in 2006 – 400-way formation
SKYDIVING CURRICULUM:
19 gold and silver medals at the Italian Nationals on 4-way and 8-way
Bronze medal European Cup Ampuria 2002 4-way
Silver medal World Cup Stupino 2003 4-way
Bronze medal European Cup Stupino 2005 8-way
Bronze medal World Cup Stupino 2007 8-way
Bronze medal World Championship 2008 8-way
TNT BROTHERS ASSOCIATION
TNT Brothers is a sports association brought to life to promote the passion for skydiving, build awareness for this sport and attract followers in Romania.
With a modern drop zone, top of the line airplane, safest equipment and highest trained staff, we talk as much as possible about our skydiving passion and the bliss of a jump.
Our Goal is to:
Change the perception of skydiving as a very risky, extreme sport by talking more about its development.
Engage media and key opinion leaders (influencers) to change their mentality and try skydiving at least once.
Raise the awareness of skydiving in Romania (“Yes, you can skydive in Romania!”) by organizing skydiving events.
Increase appeal of tandem skydiving as a free time & weekend activity, for both men and women.
POWERS TNT 4-WAY TEAM
COMMUNICATION STRATEGY
TNT BROTHERS PR COVERAGE
TNT Brothers media relations strategy is focused on pitching and feeding journalists with all possible subjects about skydiving: business perspective; entrepreneurship news & interviews, carrier articles with TNT Brothers, sports articles, experience articles about the bliss of a jump, social media articles and bloggers feedback about their personal experience, prime time TV news, live TV skydiving experiences.
Our communication is focused on answering all fears of skydiving in all featured articles, in order to convince the large public of the beauty and safety of the sport.
We organized three Bucharest Skydiving Boogies –skydiving events meant to attract the interest and media attention towards skydiving.
We invited a large number of public figures with a high visibility in media to try a tandem jump. In the course of two activity years, we had models, TV anchors, music players, actors, sports people, etc. – which experienced the tandem jump and talked in media about it: Cabral, Nicoleta Luciu, Roxana Vancea – Neata/Antena 1, Matilda Pascal Cojocarita, Jasmin, Costi Ionita, formatia Mandinga, Bendeac, Mitoseru, Dan Cruceru, Cruduta etc.
PR Strategy
TNT BROTHERS PR COVERAGE
In two years, we had more than:
– 90 print articles
– more than 450 online articles
– and TV coverage in prime time shows and news journals with a media value of aprox. 900,000 EUR
The return of the PR Budget invested being: ROI aprox. 350
Aprox. 8,000,000 persons reached. LIVE & Prime Time TV broadcast.
Perception changed.
Skydiving clients increased.
PR Results
TNT BROTHERS ASSOCIATION
TNT Brothers invests its trust in the courage and potential of the TNT 4-WAY TEAM!
TNT Brothers supports the TNT 4-WAY TEAM
Modern drop zone and safest facilities
Internationally trained instructors
PR team
POWERS TNT 4-WAY TEAM
PR STRATEGY
KEY MESSAGES:
First 4-way RW professional team in Romania
Family and career oriented young women and men who live their dream with passion and intensity; a model for each one of us
People that follow their life’s passion, transforming a hobby into a life-changing opportunity
PLANNED ARTICLES & INTERVIEWS: OCTOBER 2012 – MARCH 2013
Tvs/prime time news: antena 1 & antena 3; protv, realitatea TV; RTV; money express; digi TV & digi24; national TV, prima TV, B1TV; kanal D, TVR etc.
Business media: business magazin, biz, money express, capital, ziarul financiar, wall-street; hotnews
General, daily media
Sports media
Women glossy publications: the one, instyle, glamour, CSID, elle, avantaje, VIVA, unica, tabu, tango, cosmopolitan, marie claire, harper’s bazaar, beau monde, story
Men glossy publications: GQ; men’s health; esquire; FHM
Going out guides & time out magazines: bewhere, metropotam etc.
Online portals: ie. Eva.Ro; perfecte.Ro; petocuri.Ro; kudika.Ro
Bloggers community
TNT 4-WAY TEAM
SPONSORS OPPORTUNITIES
PACKAGE 1: SPONSOR
Sponsorship package value – up to 10,000 EUR
Presenting the sponsor on team communication materials:
Logo & Information about sponsor in PR announcements & press releases
Logo and information about sponsor in pre-agreed PR materials
Online coverage (logo) of the event on TNT Brothers Website and Facebook accounts.
Visibility on the viral TNT 4-WAY presentation movies
PR VALUE: aprox. 10 ROI
TNT 4-WAY TEAM
SPONSORS OPPORTUNITIES
PACKAGE 2: PARTNER
Sponsorship package value – starting 10,000 EUR up to 60,000 EUR
Presenting the sponsor as partner of the team within the communication strategy:
The partner has access and possibility to draw together with the PR Team the PR and communication strategy of 2013 in order to include its messages and reach its key objectives.
The TNT 4-way Team can participate in partners’ advertising campaigns and marketing campaigns
The TNT 4-way Team can participate in sponsor’s events as guest speaker on subjects related to:
• Leadership
• Passion
• How to follow your passion and perfectly combine it with your carrier and family
Logo on Team costumes that are featured all official PR photos
Logo on parachute ** to be discussed
PR VALUE: aprox. 100 ROI
TNT 4-WAY TEAM
TNT 4-WAY TEAM
IMPOSSIBLE is I’M POSSIBLE
TNT BROTHERS IN MEDIA 2011 - 2012
