An overview analysis of the Super Bowl that happened on Sunday, February 5th 2012
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WELCOME TO THE SOCIAL BOWLSuperbowl XLVI has marked some
interesting growth in the social sportsrevolution. Not only are
there more social conversations happening then ever seenbefore, but
this year also marked the first live streaming of the game
online.We decided to jump in and take a look at the overall social
buzz for the game. Weare focusing on the day of game, Sunday,
February 5, 2012, for our analysis and allthe times you will see
are listed in the Eastern time zone.So grab your chips and team
jerseys and lets take a look at the game from a socialview.
Salesforce Radian6 Report 2
SUMMARY OF GAME DAY On Sunday, February 5, 2012, Game Day for
the Superbowl, there were over 6.6 Million social conversations.
During the game the largest spike occurred at approximately 6 PM
with over 1 Million social posts. 1,200,000 1,000,000 800,000
600,000 400,000 200,000 0 88% of the posts 12 AM 2 AM 4 AM 6 AM 8
AM 10 AM 12 PM 2 PM 4 PM 6 PM 8 PM 10 PM were in English with
Spanish & Portuguese being the other top Micromedia languages
Facebook Forum Replies Comments Micromedia lead Blogs the way with
92% The top location Mainstream News of the overall seen was New
York, NY Videos volume. Forums Images Myspace The top mentioned
hashtags were 0 1 Million 2 Million 3 Million 4 Million 5 Million 6
Million 7 Million #superbowl, #sb46, #giants, #patriots,
#thevoiceMale gender leads theconversation slightly with 53.8%The
age ranges trended to a much male female 165,305: 53.8% 142,004:
46.2%younger audience with the 3oldest age brackets coming in last
25-34 35-44 21-24 18-20 45-54 55-64 65+ 0 2,000 4,000 6,000 8,000
10,000 12,000 14,000 Salesforce Radian6 Report 3
THE TEAM MENTIONSWhen looking at the team mentions for Game
Day, theGiants edge past the Patriots with a near 60/40 split. New
York Giant mentions included: Giants, New York, Newyork Giants
666,015 58.3% Patriots 477,283 41.7% New England Patriot mentions
included: Patriots, New England, NewEngland, Pats Salesforce
Radian6 Report 4
QUARTERBACK SHOWDOWNWith the quarterback mentions, Tom Brady
mentionslead the way with 60.9% of mentions compared to EliManning.
Tom Brady mentions included: Tom OR Brady Tom Brady 161,291 60.9%
Eli Manning 103,700 39.1% Eli Manning mentions included: Eli OR
Manning Salesforce Radian6 Report 5
RETWEETED USERNAMESThe Top Retweeted Usernames were : @twitter
@fillwerrell @sportscenter @giants @joebudden @basketballpains
@menshumor @espn @rainnwilson @nfl 0 2,000 4,000 6,000 8,000 10,000
12,000 14,000From the ranking above, we see tweets that were shared
by sources with the largest Twitter followers. 1 2 3 4 5 Salesforce
Radian6 Report 6
HALF TIME SHOWFor the half time show there were nearly of a
milliontweets. We can see that compared to the overall
genderbreakdown for Game Day, the half time show mentionsleaned
more towards female. In the other source of non-game entertainment,
here were the top ads female male ranked by twitter 75, 649: 52.6%
68, 296: 47.4% mention volume. 1. Doritos: 50,459 2. H&M:
45,219 3. Pepsi: 45,529 4. Chevrolet: 40,739 5. Chrysler: 34,934
MIAs gesture did not go unnoticed by the social crowd as it was
referenced as one of the top 50 mentioned words for the half time
show Salesforce Radian6 Report 7
HOW DO WE FEEL ABOUT THE TEAMS?Overall both teams mentions
trended majorly towards positive sentiment, but theGiants did have
more overall positive sentiment within their mentions. Giants
Patriots Positive65, 545: 68.4% Positive 49,424: 58.3% Negative
34,707: 40.9% Negative 29, 997: 31.3% Salesforce Radian6 Report
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