WHAT WAS HAPPENING ON SOCIAL MEDIA DURING MARCH MADNESS? WHICH TEAMS, PLAYERS, AND COACHES HAD THE HIGHEST SOCIAL SCORES? USING GEOFEEDIA, WE MONITORED GAME LOCATIONS AND SOCIAL MEDIA CONTENT TO FIND OUT!

WORD ON THE STREET DURING MARCH MADNESSTOPICS OF CONVERSATION THOUGHOUT THE MADNESS

LOCATION IS CRITICAL WHEN KEYWORDS AND HASHTAGS ARE MISSING.

60%OF POSTS DID NOT CONTAIN

THE WORDS WISCONSIN, DUKE, BADGERS, BLUE DEVILS, OR

#FINALFOUR

3%OF POSTS CONTAINED

NO WORDS (ONLY PHOTOS OR VIDEOS).

SOCIAL PLAYER MVPFRANK KAMINSKY

SOCIAL COACH MVP“COACH K”

SOCIAL ACTIVITY IN STADIUM DURING CHAMPIONSHIP GAME

DUKE UNIVERSITY VS. UNIVERSITY OF WISCONSIN

SOCIAL ACTIVITY ON CAMPUS DURING FINAL FOUR

SOCIAL ACTIVITY IN STADIUM DURING FINAL FOUR

LEARN MORE ABOUT OUR LOCATION-BASEDSOCIAL MEDIA PLATFORM AT GEOFEEDIA.COM

BROUGHT TO YOU BY:

SOCIAL ACTIVITY ON CAMPUS DURING CHAMPIONSHIP GAME

NCAA, March Madness, Final Four, Elite Eight and NCAA Sweet 16 are trademarks of the National Collegiate Athletic Association.

65% 35%32%68%

50% 50%52% 48%

MICHIGAN STATE VS. LOUISVILLE EAST REGIONAL - CARRIER DOME

DUKE VS. GONZAGASOUTH REGIONAL - NRG STADIUM

WISCONSIN VS. ARIZONAWEST REGIONAL - STAPLES CENTER

KENTUCKY VS. NOTRE DAMEMIDWEST REGIONAL - QUICKEN LOANS ARENA

CARDINALS

BADGERS

SPARTANS

WILDCATS

BLUE DEVILS

WILDCATS

BULLDOGS

IRISH

NOTRE DAME VS. WICHITA STATEQUICKEN LOANS ARENA

71%KENTUCKY VS. WEST VIRGINIAQUICKEN LOANS ARENA

55% 45%NORTH CAROLINA VS.

WISCONSINSTAPLES CENTER

56% 44%ARIZONA VS.

XAVIERSTAPLES CENTER

70% 30%MASCOT

GONZAGA VS. UCLA

NRG STADIUM

50% 50%BULLDOGS BRUINS

DUKE VS. UTAH

NRG STADIUM

67% 33%BLUE DEVILS UTES

LOUISVILLE VS. NC STATE CARRIER DOME

44%56%WOLFPACKCARDINALS

MICHIGAN STATE VS. OKLAHOMA

CARRIER DOME

61% 39%SPARTANS SOONERS

IRISH SHOCKERS WILDCATS MOUNTAINEERS TARHEELS BADGERS WILDCATS MASCOTMUSKETEERS

29%

SEE WHICH TEAM WON THE SHARE OF VOICE ON SOCIAL MEDIA AT THE GAME

SEE WHICH TEAM WON THE SHARE OF VOICE ON SOCIAL MEDIA AT THE GAME

44%WILDCATS

56%BADGERS

WISCONSIN VS. KENTUCKY

53%SPARTANS

47%BLUE DEVILS

DUKE VS. MICHIGAN STATE

FINAL FOURDUKE

GAME #FINALFOUR

WISCONSIN

INDIANAPOLIS

CHAMPIONSHIPINDY

NCAABADGERS

LUCAS

SOCIAL MEDIA TRAFFIC IN DURING THE CHAMPIONSHIP GAME

SOCIAL PLAYER MVPFRANK KAMINSKY

SOCIAL COACH MVP“COACH K”

SEE WHICH TEAM WON THE SHARE OF VOICE ON SOCIAL MEDIA AT THE GAME

58%WILDCATS

42%BADGERS

WISCONSIN VS. KENTUCKY

55%SPARTANS

45%BLUE DEVILS

DUKE VS. MICHIGAN STATE

47%BLUE DEVILS

56%BADGERS

DUKE UNIVERSITY VS. UNIVERSITY OF WISCONSIN

79%BLUE DEVILS

21%BADGERS