June 2014

The Hub SA Sales Presentation

Who is the hubSA.co.za

SOUTH AFRICA’S ONLINE CYCLING COMMUNITY

Founded in 2004, The Hub has grown into South Africa’s

leading online cycling destination attracting over

120 000 visitors each month

Buy & Sell bikes and equipment in

our trusted classifieds section.

Get technical advice and training tips

from the pros and fellow enthusiasts.

Stay informed about upcoming

events, keep tabs on local and

international news.

Research products and user

opinions to inform your next cycling

purchase.

Connect with riding groups in your

area, discover new routes and

trails.

Share your cycling experiences,

new bikes, projects and general

banter.

Digital landscape

SITE UBs PAGE

VIEWS

AVE PAGE

DURATION

AVE VISIT

DURATION

AVE PAGE VIEWS

PER VISIT

123 012 3 557863 1:18 12:12 9.43 pages

2 402 6 953 0:56 2:40 2.89 pages

33 582 293 077 1:06 4:53 2.16 pages

Source: Effective Measure; May 2014

Engagement

Source: Effective Measure; May 2014

Rank Name UB APV

1 autotrader.co.za 13.64

2 Skype PC App 11.13

3 ioldating.co.za 10.78

4 cars.co.za 10.72

5 afkinsider.com 10.56

6 guzzle.co.za 9.69

7 thehubsa.co.za 9.59

8 dailyfix.co.za 9.31

9 webmail.co.za 8.77

10 makro.co.za 8.49

Rank Name UB AVD (minutes)

1 Skype PC App 23.15

2 guzzle.co.za 21:34

3 msn.com 14:20

4 sharenet.co.za 12:04

5 thehubsa.co.za 12:06

6 4x4community.co.za 10:42

7 pnet.co.za 10:05

8 autotrader.co.za 09:55

9 webmail.co.za 09:50

10 mailbox.co.za 09:22

Top ten sites (with over 10,000 UB’s) in May 2014:

Demographics

Age 1.7% 2.4%

22.3%

Under 20 21-24 25-34

40.2%

13.1%

35-44 45-50 51-54

6.9% 2.7%

55-60 60+

10.7%

Source: Effective Measure; May 2014

Demographics

71% 29%

Who is your average hubber?

71%

75%

78%

77%

70%

76%

male

25 – 50 years old

earn R20 000+ pm

have a tertiary education

married/partnered

speak English

LSM 8 – 10 Use the web for email (94%), banking (86%), research (72%),

news (69%), social networking (54%) and shopping (56% Source: Effective Measure; May 2014

Demographics Gauteng

64 048 UBs

1 858 341 Page views

KwaZulu-Natal

10 421UBs

229 838 Page views

Western Cape

32 567 UBs

941 885 Page views

Free State

922 UBs

17 704 Page views

North West

1 009 UBs

35 409 Page views

Eastern Cape

2 757UBs

79 187Page views Source: Effective Measure; May 2014

Demographics

Monthly

household

income

0.7%

2.4%

9.1%

17.2%

10.5%

13.5%

14.9%

21 %

2 %

Up to R5 999

R6 000 – R8 999

R9 000 – R11 999

R12 000 – R19 999

R20 000 – R29 999

R30 000 – R39 999

R40 000 – R49 999

R50 000 – R69 999

R70 000 +

Source: Effective Measure; May 2014

320 x 50

728 x 90 leaderboard top

300 x 600

half page

home OR

300 x 250

300 x 100

Twitter feed

Creative opportunities

Creative opportunities

CPM Rates

Placement

Leaderboard top top right of the page

Island Left Middle left of the page

Half page Middle left of the page

Small rectangle Middle left of the page

Mobile site Top of the page

Size

728 x 90

300 x 250

300 x 600

300 x 100

320 x 50

CPM Rate

R200

R200

R220

R120

R120

Coverage

Run of site

Run of site

Run of site

Run of site (excludes home page)

Run of mobile

site

Home page takeovers

Placement Cost Coverage

Home R15 000 All banners & skin

R15 000 All banners & skin

R15 000 All banners & skin

R1 000 All banners & skin

News R1 000

Classifieds

Forum

Events

About Habari Media Established in 2004, Habari Media is a dynamic and award-winning multi-media sales company with a core

focus in digital, offering advertisers exclusive access to a wide selection of premium brands throughout the

continent. For the last 10 years Habari Media has provided their partner platforms with local presence and up-

to-the-minute market insights, whilst providing advertisers with superior service and support.

Contact details CPT: +27 21 001 2400 JHB: +27 10 492 8391

E: info@habarimedia.com W: www.habarimedia.com