The 2014 Whitewater World Championships by Deep Creek 2014

ICF Canoe Slalom World ChampionshipsSeptember 2014

Partnership Concept

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ICF Canoe Slalom World ChampionshipsSeptember 17-21, 2014

Adventure Sports Center InternationalMcHenry MD, USA

• Largest 2014 Inbound Sporting Event in the United States

• 35 Countries and over 800+ athletes & team support staff

• TV Exposure via NBC Sports Network & Live International Broadcast - Estimated 21.5 MILLION VIEWERS WORLDWIDE

• 40,000+ spectators to visit during July – Oct 2014/8-10K at the competition

• $20M economic impact for the tri-state regions of MD, WV & Penn.

• Olympic Sport with broad consumer reach and participation

A Competition4 days of world championship

whitewater competition!

An Event12 weeks of mountain

fun and outdoor activities &

events as part of The World Championship

Summer!

An Ongoing LegacyA 5 year vision of

Outdoor Recreation & Adventure Sports for Garrett County & The

Region!

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• Annual visitors in excess of 1.2 million

• 50,000 annual visitors to Adventure Sports Center International

• 20-50,000 attendees to the World Championship Summer

• 195,000 Average annual number of skiers at WISP

• Heavy Family Orientation

• 79% visitation from three key markets: Baltimore/Washington DC/Pittsburgh

• 19,000 DAILY traffic/car counts on I-68 at McHenry exit

• The United States Epicenter of Adventure Sports

• Only region in U.S. to ever host Whitewater World Championships…. Twice! (1989 & 2014)

Why Partner with The World Championships 2014?

The Destination

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• Olympic Sport

• U.S. in Top 20 of Countries involved with Canoe Slalom.

• 200 International Events per year

• 2 Million Facebook Impressions during 2013 World Championships

• 160 International Whitewater Federations

• More than 6% of Americans participate annually in paddlesports (e.g. kayaking, canoeing, rafting, etc.), totaling over 19+ million people

The Sport


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The Broadcast & Social Media


• 32 Million viewers followed Beijing Olympics Broadcast

• 40 million viewers total during 2013 season and World Cup

• Live feeds growing from 12 in 2011 to 18 in 2013

• 752 hours broadcast during London 2012 Olympics

• NBC Sports Reaches 80M Households nationwide

• Over 33,000 FB fans

• 4,800 Followers on Twitter

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Event & Facility


• 8-10K Spectators over the course of competition.

• 12 weeks of events and activities leading up to the World Championships

• World’s Only Mountain top whitewater course

• Access to Facility for Corporate functions

• Access to athletes for promotional opportunities

• 20M in economic impact to the MD/WV/PA region

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Paddlesports: By the NumbersFans & Participants are broad and diverse

• Young affluent men/women with 56% men and 44% women

• 50% of all Kayak purchases are made by women

• Average HH Income is $104K+ annually

Reach & Speak to:

• The “Changing Point” -- 25% Millennials ages 16-24

• The “Loyalists” -- 21% ages 25-34

• Those with “Spending Power” -- 35% ages 35-49

• The “Educated” -- 30% College Graduate and 21% Post Graduate

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Marketing Rights

TV Media & Integration

Event Branding

Market Activation

Promotion

Digital: Social & Mobile

Athlete Participatio

n

Hospitality

2014 Partnership Opportunity

WORLD CHAMPIONSHIPS

SEPT 2014

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PRESENTING SPONSOR DC 2014 INVESTMENT$400K

Presenting Sponsor Status

Broadcast Media Exposure

Digital Media Exposure

Social Media Exposure

VIP Hospitality and Tickets

DCL 2014 On Site Assets & Activation

Deep Creek 2014 – ICF Canoe Slalom World Championships

TELEVISION & STRATEGIC SPONSORSHIP TIERSTITLE SPONSORSHIP DC 2014INVESTMENT$800K

Exclusive and Official Sponsor Status






OFFICIAL SPONSOR DC 2014 INVESTMENT$200K

Co-Presenting Sponsor Status






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REGIONAL & LOCAL SPONSORSHIP TIERS & INVESTMENT:WHITEWATER CLASS V SPONSORSHIP DC 2014Starting at $25K

Web & Print Media Exposure

Jumbotron Impressions Daily



Tentage in Expo Area

Official Gear & Co-branding Licensing

General Admission Tickets for distribution

WHITEWATER CLASS IV SPONSORSHIP DC 2014Starting at $10K

Web Exposure



Tent & Signage in Exposition area


WHITEWATER CLASS III SPONSORSHIP DC 2014Starting at $5K

Web Exposure




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TITLE SPONSOR OF DC 2014 Exclusive and Official Sponsor Status

Product Category Official & Exclusive Status

Leverage DC 2014 IP / Logos for branding use, merchandise & program marketing materials

Sponsor included in all DCL-generated event promotion ICF & USACK print/digital advertising, radio, press materials and events

Broadcast Media Exposure on NBC SPORTS

Sponsor logo and tagline in DCL 2014 show open; accompanies DCL 2014 graphics

Four (4) :30s in show (assume 1 hour show)

Two (2) billboard (open/close) featuring customized messaging, animated logo/visual

Three (3) on-air features showcasing product and brand messaging


Custom produced video feature, intros Sponsor brand & promoted on DCL & ICF websites

Twelve (12) DCL 2014 Home Page Takeover to include Leaderboard and Custom Skins

Online Countdown Clock ownership to reinforce ASCI Visitor’s Center Countdown Clock

Pre-roll media exposure


Facebook alerts both on ICF and USACK home pages

DCL 2014 You Tube Channel & DCL 2014 App Exposure

VIP Hospitality & Tickets

Sponsor to receive twenty (20) VIP tickets to DCL 2014 (DCL VIP Pavilion Island) and 100 general admission tickets

Sponsor Reception for 10

Sponsor logo to be displayed prominently on all “Ticket Backs”

On site lodging in mountain top house (capacity 10)


1 Framed Commemorative poster signed by World Champion

20x20 space for brand display, fan interaction, sweeps registration and interactive elements

Permanent signage at ASCI for 3 years

10 ASCI Passes for use on the course and/or for corporate events

10 Official Gear Packages co branded with your company and DC2014

Full page 4-color ad in DCL 2014 Event Program

On Course Signage positioning (e.g. finish line dasher boards, finish line, VIP entrance, etc.)

:30 spot to air TBD# times on Jumbo-Tron(s) positioned on course

TERM: 7 MonthsFLIGHT: 3/1/14 – 9/30/14$800K Integrated Partnership Overview:

Exclusive and Official Sponsor Status






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PRESENTING SPONSOR OF DC 2014 Presenting Sponsor Status

Official Product Category StatusLeverage DCL 2014 IP / Logos for branding use, merchandise & program marketing materialsSponsor included in all DCL-generated event promotion ICF & USACK print/digital advertising, radio, press materials and events

Broadcast Media Exposure on NBC SPORTSSponsor logo in DCL 2014 show openThree (3) :30s in show (assume 1 hour show)One (1) billboard (open) featuring customized messaging, animated logo/visual

Digital Media ExposureSponsor brand promoted on DCL & ICF websitesSix (6) DCL 2014 Home Page Takeover to include Leaderboard and Custom SkinsPre-roll media exposure

Social Media ExposureFacebook alerts both on ICF and USACK home pagesDCL 2014 You Tube Channel & DCL 2014 App Exposure

VIP Hospitality & TicketsSponsor to receive ten (10) VIP tickets to DCL 2014 (DCL VIP Pavilion Island) & 75 General Admission ticketsSponsor Reception for 6On site lodging in mountain top house (capacity 6)

DCL 2014 On Site Assets & Activation10x10 space for brand display, fan interaction and interactive elementsPermanent signage at ASCI for 3 years1/2 page color ad in DCL 2014 Event Program1 Framed Commemorative Poster signed by World Champion6 Official Gear Packages co branded with your company and DC20146 ASCI Passes for use on the course and/or for corporate eventsOn Course Signage positioning (e.g. finish line dasher boards, finish line, VIP entrance, etc.):30 spot to air TBD# times on Jumbo-Tron(s) positioned on course

TERM: 7 MonthsFLIGHT: 3/1/14 – 9/30/14$400K Integrated Partnership Overview:

Presenting Sponsor Status






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OFFICIAL SPONSOR OF DC 2014Official Sponsor Status

Official Product Category StatusLeverage DCL 2014 IP / Logos for branding use, merchandise & program marketing materialsSponsor included in all DCL-generated event promotion ICF & USACK print/digital advertising, radio, press materials and events

Broadcast Media Exposure on NBC SPORTSSponsor logo in DCL 2014 show openTwo (2) :30s in show (assume 1 hour show)One (1) billboard (close) featuring customized messaging, animated logo/visual

Digital Media ExposureSponsor brand promoted on DCL & ICF websitesFour (4) DCL 2014 Home Page Takeover to include Leaderboard and Custom SkinsPre-roll media exposure

Social Media ExposureFacebook alerts both on ICF and USACK home pagesDCL 2014 You Tube Channel & DCL 2014 App Exposure

VIP Hospitality & TicketsSponsor to receive six (6) VIP tickets to DCL 2014 (DCL VIP Pavilion Island) & 50 General Admission TicketsSponsor Reception for 6

DCL 2014 On Site Assets & Activation10x10 space for brand display, fan interaction and interactive elements1/2 page color ad in DCL 2014 Event Program6 ASCI Passes for use on the course and/or for corporate events6 Official Gear Packages co branded with your company and DC2014On Course Signage positioning (e.g. finish line dasher boards, finish line, VIP entrance, etc.):30 spot to air TBD# times on Jumbo-Tron(s) positioned on course

TERM: 7 MonthsFLIGHT: 3/1/14 – 9/30/14$200K

Integrated Partnership Overview:

Official Sponsor Status






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SUPPORTING SPONSER OF DC 2014Supporting Sponsor Status

Leverage DC 2014 Logos for branding use, merchandise & program marketing materialsSponsor included in select DC 2014-generated event promotion print/digital advertising, radio, press materials and events

Digital Media ExposureSponsor brand promoted on DC 2014 website

Social Media ExposureFacebook alerts on DC 2014Press Release and photo session at Signing with DC 2014DC 2014 You Tube Channel presentation/snippett

VIP Hospitality & TicketsSponsor to receive six (6) VIP tickets to Opening Ceremony & Sponsor Reception6 VIP Seating at Medals CeremoniesOfficial gear for up to 6 peopleIncluded 50 General Admission tickets

DC 2014 On Site Assets & Activation10x10 space for brand display, fan interaction and interactive elements1/4 page color ad in DCL 2014 Event ProgramInclusion in Flag Procession6 ASCI Passes for use on the course and/or for corporate eventsPremium Location Signage including course barriers:30 spot to air TBD# times on Jumbo-Tron(s) positioned on courseOfficial DC2014 sponsor display and/or poster for display at business

TERM: 7 MonthsFLIGHT: 3/1/14 – 9/30/14Starting at $25KWeb & Print Media Exposure

Jumbotron Impressions Daily


DC 2014 On Site Assets & Activation

Exposition Tentage

Official Gear & Co-branding Licensing


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Social Media ExposureFacebook alerts on DC 2014Press Release and photo session at Signing with DC 2014

VIP Hospitality & TicketsSponsor to receive six (6) VIP tickets to Opening Ceremony & Sponsor Reception6 VIP Seating at Medals CeremoniesOfficial gear for up to 6 peopleIncluded 50 General Admission tickets

DC 2014 On Site Assets & Activation10x10 space for brand display, fan interaction and interactive elements1/8 page color ad in DCL 2014 Event ProgramInclusion in Flag ProcessionFestival and General Venue SignageOfficial DC2014 sponsor display and/or poster for display at business




Exposition Tentage


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Social Media ExposureFacebook alerts on DC 2014Press Release and photo session at Signing with DC 2014

VIP Hospitality & TicketsIncluded 25 General Admission tickets

DC 2014 On Site Assets & Activation10x10 space for brand display, fan interaction and interactive elements1/8 page color ad in DCL 2014 Event ProgramInclusion in Flag ProcessionFestival and General Venue SignageOfficial DC2014 sponsor display and/or poster for display at business




Exposition Tentage


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DEEP CREEK 2014ICF Canoe Slalom World Championships

Please contact Deep Creek 2014 for more informationwww.deepcreek2014.com

USA Telephone: 0+1 301 387 3700email: [email protected]

We look forward to partnering with you!

http://www.deepcreek2014.com/