Jorge CamachoMark J De Crescenzo

Michael NelsonBenjamin Hutchinson

Loc HuynhRobert RC Terry

Timothy Wiley

Stage 1 - Needs Recognition By: Mark De Crescenzo

Stage 2: Search For Information By:

Benjamin Hutchinson

Stage 3: Pre-PurchaseBy Michael Nelson

Stage 4: Purchase By: Loc Huynh

Availability

Store Layout (Store Atmospherics)

Sales PersonnelPoint-Of-Purchase Advertising

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Sales Personnel

Store Atmospherics

Payment

Cash = option. Not a good one though

Purchase

Stage 5 – Consumption By: Timothy Wiley

Post ConsumptionRobert C. Terry

Post ConsumptionAh, it was just another

crappy day in paradise. 

Woke up this morning and went surfing.

Post ConsumptionGot a text from my buddy

congratulating me on the big business

acquisition 

I text him that I just got a new ride that will define the future me.

Post Consumption Later that day, I decided

to freshen up and meet him at the Sports Equipment store.

Had to get a new set of Calloway clubs to match my new ride.

Post Consumption

One had a new S-class Mercedes-Benz, the other a 911 Carrera 4 Turbo AWD.

Post Consumption

The two gave a blank stare at my Lexus. 

This left me feeling ashamed and in a state of dissonance towards my new car. 

I searched the web for immediate substitutes.

Post Consumption

Frustrated, I reflected on their reactions. I came to the realization that their reaction was not that of

“meh " but of awe.  They were shocked and jealous with my pick. 

Post ConsumptionThe next morning, waking

up completely satisfied with my pick.

Only thing left to do is hit some golf balls, mingle with some ladies and let the divestment settle in.

Stage Seven: Divestment