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www.marvrussell.com
312.315.7737
EXPERIENCE
• Former Notre Dame Linebacker
• Member of the National Championship Team
• 25+ years in Corporate Leadership Experience
• HR Consultant, Author, Speaker
• Leadership Coach
• Student-Athlete Performance Coach
The Student-Athlete
The Power · The Success · The Need
Developing Essential Exceptional Ethical
Decisions
Behaviors
Leadership
1
The Term “Student-Athlete” Must Sustain...
Need and Ability to Learn
Need and Ability to Perform Athletically
Need and Ability to Perform Academically
Need and Ability to Mature Socially
Need, Ability and Desire to Prepare for the Future
Need to Ethically Represent Family, School, Team
copyright Marv Russell Enterprises Sept 2011
The Challenge to Change and Sustain
Student-Athlete Growth and Development
When our ways of administrative and coaching
leadership thinking are fixed…
When our minds… When our ideas…
When our ideas about Student-Athlete habits,
attitudes and beliefs are fixed…
When our ideas about what Student-Athletes can
be, should be, must be are fixed…
copyright Marv Russell Enterprises Sept 2011
Scotoma = Blindness, Inability to See Reality
The Scotoma of Leadership
Inhibits ability to Create and Innovate
Inability to Vision A New Level of Rigor
Inability to See the S-A as Others See Them
Inability to See and Define Ethical Behavior
Inability to Practice Leadership Couragecopyright Marv Russell Enterprises Sept 2011
The Scotoma of Administrative and Coaching
Leadership
Do we have Scotoma around the demand to win?
Do we have Scotoma around the demand for discipline?
Do we have Scotoma around the need to insure education?
Do we have Scotoma around our need to create role models?
copyright Marv Russell Enterprises Sept 2011
My Book and
My Leadership Philosophy
copyright Marv Russell Enterprises Sept 20118
• Probes Lessons of the Student-Athlete
Experience
• Discusses the People and Influences of
Student-Athlete Life
• Discusses How The Student-Athlete Must Be
Developed to Meet the Great Challenges of being a
leader and a role model
• Discusses how organizations change and meet the
challenges of the 21st Century Ethics and Morality
A Key Message of Sustainabilty
“High Schools and Universities must accept the premise
that beyond athletic excellence we are creating leaders
and societal role models. We must engage and inspire
student-athlete academic success, moral behaviors,
accountability, and drive responsible decisions and be
able to discern the impact those decisions have on self,
family, school and society each day.”copyright Marv Russell Enterprises Sept 2011
9
S-A Leadership Is Series of Abilities
Ability to Guide and Be Guided Positively
Ability to Influence Positive Outcomes
Ability to Influence Others Positively
Ability to Advise Self
Ability to Positively Drive Direction
Ability to Engage Motivate and Positively Inspire
Applying A Practical Philosophy
copyright Marv Russell Enterprises Sept 201112
Student-Athlete Leadership is ESSENTIAL
Student-Athlete Leadership must be EXCEPTIONAL
Student-Athlete Leadership must
be ETHICAL
Driving Sustainable PerformanceESSENTIAL
EXCEPTIONALETHICAL
Leadership
Student-Athlete ESSENTIAL Leadership
copyright Marv Russell Enterprises Sept 201113
Expanded Early Parental Engagement
Communication Skills Development
Advanced Academic Skills Enhancement
Social Media Behavioral Development
Student-Athlete EXCEPTIONAL Leadership
copyright Marv Russell Enterprises Sept 201114
Understanding the Student-Athlete as a Role Model
Understanding the Principals and Role of Leadership
Understanding the Need to Communicate Professionally
Understanding the Dichotomy Between Academic and Athletic Success
Student-Athlete ETHICAL Leadership
copyright Marv Russell Enterprises Sept 201115
Achieving Sexual Maturity for Self and Intimate Relationships
Achieving Social Responsibility
Understanding Impact and Rules of Performance Enhancement
Understanding and Living Rules of Academic Accountability
3E Leadership™ - A Practical Philosophy
3E Leadership
DRIVES Student-Athlete
LEADERSHIP-SUSTAINABILITY
ESSENTIAL
LEADERSHIP*Necessary
*Relevant
*In Demand
EXCEPTIONAL
LEADERSHIP*Performance Above &
Beyond
*Sets a New Standard
*Caring & Accountable
*Adaptability
ETHICAL
LEADERSHIP*Model Behavior
*Integrity & Trust
*Adapts to Change
copyright Marv Russell Enterprises Sept 201116
copyright Marv Russell Enterprises Sept 201117
6. Teach the Ability to Find the Impact Zone
3E Student-Athlete Leadership™Requires 6 Sustainable Behaviors
1. Promote Integrity as a Valued Asset
2. Teach Humility and Approachability
3. Teach Engagement, Empowerment, Inspiration
4. Teach Effective Communications as a Vital Skill
5. Instill Leadership Courage to be Different
The Sustainability Mandates
of Academic and Athletic Administration
Increase Personal and Administrative Accountability
Athletic, Academic, Administrative and Parental Alignment
Create the System and Process to Ensure Ongoing Academic Performance
The Problem of Student-Athlete Arrogance
copyright Marv Russell Enterprises Sept 201120
• Feeling of athletic
privilege
• Feeling of invincibility
• Adaptability
• Not challenged to be
Academically Sound
The Commitment of the
Best Student-Athlete Organizations
2. Establish a Student-Athlete Leadership System
a. Regular Leadership Reviews
b. Be willing to engage the tough discussions and decisions
c. Integrate leadership performance in the academic agenda
d. Create Student-Athlete performance management process
e. Extensively reward sustainable S-A leadership performance
copyright Marv Russell Enterprises Sept 201121
1. Define Student-Athlete leadership, commitment and expected
behaviors
4. Communicate Student-Athlete Sustainability until it hurts
3. Launch a Student-Athlete Leadership workshop series
“Student-Athlete Leadership Vision College”
Our Search For Essential Exceptional Ethical Student-Athlete
Leadership