Sports 2.0Sport is social againGijsbregt Brouwer

Amsterdam, 21 april 2009

Gijsbregt BrouwerSports 2.0

www.brightguys.nl

Sports 2.0Improving sports thru internet &

mobile

Sponsoring 0.0Maecenate

Sponsoring 1.0Signage boarding

Sponsoring 1.5Hospitality

Sponsor and/or media Sponsee

Association

Means

Agreement

Sponsoring 1.0

Sponsorand/or media Sponsee consumer fan

platform

• Interaction• Value creation• Continuous experience

Sponsoring 2.0

Sponsoring 2.0digital ecosystem

Sports = experience

Deepen:• Mobile• Smart stadium• Digital signage

Lengthen:• Communities• Games• Planning• Blogs• Registration

Broaden:• Communities• More content• Sport date/meet

Experience 1.0:• No mobile• No web 2.0• Not personal• No context

Build lasting Build lasting platformsplatforms

Social sports Matrix

Passive Active

Active Active communitycommunity

Passive Passive communitycommunity

ActiveActivetoolstools

ActiveActivetoolstools

PassivePassivetoolstools

Passive Passive toolstools

Passive Passive toolstools

Passive Passive toolstools

Active Active newsnews

Active Active newsnews

Passive Passive newsnews

Active Active gaminggaming

Passive Passive gaminggaming

Social sports Matrix

The connected The connected cyclist…cyclist…

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