Blue Ridge Sports &

EntertainmentBy: BJ Soto

What is Blue Ridge Sports?

It is a sporting event management company

Located in Winchester, VA

Sports they service are:

NCAA Football & Basketball

NBA, NHL & MLB preseason

Golf Tournaments

Tennis Exhibitions

All-American High School Baseball & Basketball

Mission Statement

“Blue Ridge Sports & Entertainment creates, organizes,

markets, advertises, promotes and conducts on-site

management for sporting events while delivering national

and local sponsors and media coverage. Our event

success, strong financial track record, long-standing

relationships, and industry expertise are the result of the

staff's many years of combined experience” (Blue Ridge

Sports, 2010).

2011 Perfect Game All-Americans 2010 All-American Boys Game

Mission Statement Evaluation

The first thing I noticed is that the company does not make it clear as to what the mission statement is. It is put in the bottom corner of the home page and then again in the about us section. They have the same thing stated on two different pages.

One thing I would do to improve this is to put a sub-heading above the mission statement so that people know what it is and what the company is aiming to do. Maybe even have its own tab under about us.

I would mention something like it is our mission to provide clients with the utmost opportunities to succeed, while maintaining principles of integrity and hard work .

Industry & Competitive

Analysis

The analysis of Blue Ridge Sports is broken down into five

categories according to Michael Porter:

Rivalry among competing firms

Potential development of substitute products or services

Potential entry of new competitors

Bargaining power of suppliers

Bargaining power of consumers

Rivalry Among Competing

Firms

The only competing firm in the Winchester, VA area is

USA Sports & Marketing Services

Other marketing firms are about 2 hrs. or more away

USA Sports and Marketing Services offer similar services

and host many of the same events as Blue Ridge Sports

Potential Development of

Substitute products or services

The clients that hire Blue Ridge Sports could hire

someone to their team to take care of many of the events

that are put on. This does not pose a huge threat because

the experience and relationships Blue Ridge Sports has is

worth the money by clients.

Potential Entry of New

Competitors

The Sports marketing field is very large and many firms

are available across the country. However, many clients

want to hire a company that has many years experience

and it is very hard for a new company to start up in an

area that already has a sports marketing firm.

Bargaining Power Of Suppliers

Blue Ridge Sports has a competitive edge over other

companies for the business of clients because of the

many years of experience, relationships & expertise of its

employees.

Colleagues of Blue Ridge Sports

Bargaining Power Of

Consumers

Consumers and clients of Blue Ridge Sports have a lot of

power because they are able to switch firms at any given

time for whatever reason. Since most of the events are

nationwide and a lot of the work is done remotely, any

company in the nation is able to be a part of an event.

BCG Matrix

The BCG Matrix consists of four categories:

Question Marks

Stars

Cash Cows

Dogs

Question Marks

Coaches v. Cancer Classic – One of the country’s premier

season-opening college basketball tournaments to benefit

the American Cancer Society

Tennis events

Stars

NBA Events

NCAA events

NFL Events

Boxing

Cash Cows

McDonalds All-American Basketball Game

All-American Baseball Game

Dogs

Gymnastics

Golf

References

Blue Ridge Sports (2010). Blue Ridge Sports &

Entertainment, Inc. Retrieved from

http://www.blueridgesports.com/index.php

Lussier, R. N., Kimball, D. C., & Lussier, R. N. (2009). Applied

sport management skills. Champaign, IL: Human Kinetics.

Mind Tools (2013). Porter's Five Forces - Problem Solving

Techniques from MindTools.com. Retrieved from

http://www.mindtools.com/pages/article/newTMC_08.htm

Narole, M. (2013, September 3). BCG matrix with example.

Retrieved from http://www.slideshare.net/9579764806/bcg-

matrix-with-example