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Overview of our ski resort media and promo events
SitourUSA is the global leader in ski resort media marketing - see www.SitourUSA.com We understand what drives winter sport passions and what drives brand performance.
For over 40 years we have been inventing multimedia methods to connect brands with a fun, active, and affluent audience in their favorite environment ... on and thinking about the mountains... Where it's Apres-Ski all day!
We have perfected a multimedia distribution system to manage print, electronic billboards, hands-on sampling promotions, and mobile marketing campaigns at our destination partners - over 100 resorts in the United States and 1,000 around the world.
Invite us to share ideas on how to make strong connections to the audience we know and love - because we are: … joyful families ... affluent singles ... fashionable tourists ... consistent buyers.
With an income twice the national average, skiers are the "Upscale Active" consumers who WORK HARD - - - PLAY WELL
Call our New York Office at 845-331-9000
Ski resort media: OOH place-based permanent and digital
Lift Corrals Ski/Snowboard Racks and Workstations
Panorama Trail Map In-lodge Posters
Ski resort media: OOH place-based permanent and digital
LED Digital Media Network
LCD Digital Media Network Digital and Mobile - iSKI App
Lift Towers
experiential marketing programs and sampling events and ideas
Ski resorts are the perfect environment to reach affluent, active families and adults. Get several hours per day of quality brand interaction in a positive environment.
• Mobile device charging stations
• “Bring-A-Friend” Industry Campaign
• Product Sampling on Mountain
• Condo/Hotel Sampling
• Ticket-Window Sampling
• Location takeover
• Ski School Programs
• Après-Ski Parties
• Ski Competitions
• Health Challenges5
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Big Data … Big Marketing
Demonstrate your capabilities as we partner to provide guidance, live info on mountain conditions, and local activities while connecting with Interactive Trail Maps and Mobile phones.
Apply tech solutions and the utility they provide to a diverse professional audience in and beyond this valuable environment where they reveal powerful data thru real-time tracking and social sharing.
Client Relationships
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Snow sport consumer profile
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20 Million Unduplicated Consumers 50 million Ski Resort Visits Over 1 Billion Served . . . Every season
Gender: Occupation:Male 55% Professional/Managerial
46%
Female 45% Owner 26%
Age: Income:
Kids/Teens 5–17 15% Average $85,000Young Adults 18 – 34 35% <$30,000 10%Adults 35 – 49 39% $30,000– $40,000 8%50+ $40,000– $50,000 7%
$50,000– $60,000 7%Media Target 18 – 49 67% $60,000– $75,000 12%Media Target 25 – 54 57% $75,000– $100,000 14%
$100,000– $150,000 15%Snowboarder Average Age: 22 years
old$150,000– $200,000 10%
Skier Average Age: 41 years >$200,000 10% Status: Education:Singles 27% College Graduate 66%Married No Kids 11% Post-Graduate Work 29%Households with Kids 50% In College 9%Empty Nesters 12% Students 12%
11%
Source: Nielsen, NSAA – National Ski Area Association
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100+ Ski resort network in all regions
100+ Ski resort network of long-term partners
Afton Alps, MN Alpine Valley, MI Angel Fire, NM Appalachian Ski Mtn, NC Beaver Mountain, UT Beech Mtn, NC Belleayre, NY Big Boulder, PA Black Mtn, NH Bogus Basin, ID Bolton Valley, VT Boreal, CA Boston Mills, OH Brandywine, OH Bretton Woods, NH Brian Head, UT Bristol, NY Bromley, VT Brundage Mtn, ID Bryce Mtn, VA Camelback, PA Catamount, NY Chestnut Mtn, IL China Peak, CA Cranmore, NH Crotched Mtn, NH
Crystal Mtn, MI Darthmouth Skiway, NH Diamond Peak, NV Dodge Ridge, CA Donner Ski Ranch, CA Greek Peak, NY Gunstock, NH Hidden Valley, NJ Hidden Valley, PA Hunter Mt., NY Jack Frost, PA Jay Peak, VT Jiminy Peak, MA Kirkwood, CA KissingBridge, NY Lookout Pass, ID Loveland Basin, CO Mad River, OHMassanutten, VA Mohawk Mtn, CTMontage Mtn, PA Mountain Creek, NJ Mountain High, CA Mt Abram, ME Mt Kato, MN Mt Shasta, CA
Mt Spokane, WA Nashoba Valley, MA Northstar, CA Ober Gatlinburg, TN Okemo, VT Paoli Peaks, IN Peek n Peak Resort, NY Pine Knob, MI Red Lodge Mtn, MT Red River, NM Roundtop, PA Royal Gorge, CA Saddleback, ME Sandia Peak Ski Area, NM Schweitzer Mtn, ID Shawnee Mountain, PA Sierra-At-Tahoe, CA Silver Mountain, ID Ski Bradford, MA Ski Plattekill, NY Ski Santa Fe, NM Ski Snowstar, IL Ski Sundown, CT Ski The Ridges, NC Smugglers’ Notch, VT
Snow Bowl, MT Snow Creek, MO Snow Trails, OH Snowbird, UT Snowshoe / Silvercreek, WV Soda Springs, CA Song Mt, NY Stratton, VT SugarBowl, CA Sugar Mt, NC Sunlight Mtn, CO Swain, NY Terry Peak, SD Timberline, WV Titus Mountain, NY Tyrol Basin, WI Wachusett, MA Waterville Valley, NH Welch Village, MN Whitetail, PA Wildcat, NH Willamette Pass, OR Wilmot Mtn, WI Wintergreen, VA Winterplace, WV
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Sitour is Worldwide
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Austria - Germany - Italy - USA
Czech Republic - Slovakia - Japan
Multi-Media Distribution Partners – Enhance Your Influence
Millions of website ads
50,000 radio spots
Mobile App integration
Digital and social media integration
Digital media solutions are integrated into media and events for measurement,
research data, and ROI
App Development
Micro-sites
Mobile Web
Tablets
Social Integration
Photo Marketing
Data Collection
Mobile app and digital programs – Our iSki App
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iSKI Mobile Communication and Marketing Platform Ski information portal Trail Maps & status Weather Alerts Live Cams
Personal activity tracker Friend finder Travel planner Trophy competition
www.iSki.cc
Mobile app and digital programs – iSki Trophy
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activation programs – automotive
Chevy Gas Friendly to Gas Free6 Display Vehicles12 Resort Sponsorships24 Activation Days 8 Automotive Product SpecialistsVehicle Demos 120k Targeted Highly Qualified Leads
Cadillac LAX Tour 5 Cadillac Display Vehicles 9 Tournament Sponsorships18 Activation Days Targeted high income familiesOn star and myCadillac App demos Branded Water BottlesAutomotive Product SpecialistsBrine Partnership
activation programs – all seasons
sampling experiences
Aquaphor Lip Repair Zone National Winter Resort Tour Educating active lifestyle consumers on the benefits of Aquaphor Lip Repair 6 Activation Weekends 30k Samples Integrated Digital / Social Photo program
rates
Media Type Unit Cost Impressions CPM
Panorama Ad $2,950 1,552,500 $1.90
Poster Ad $1,200 1,035,000 $1.15
Lift Corral Ad $1,950 1,552,500 $1.25
Ski Rack Ad $1,200 2,070,000 $ .57
Lift Tower Ad $1,950 1,680,000 $1.16
Digital Media Type
LED Digital $2,600 1,552,500 $1.67 Displays (15s)
Custom Digital Opportunities – Rates TBD
LCD TV at Northstar
CPS at Snowbird and Schweitzer
Online, Mobile, and Tablet experiences
iSki Mobile App
Terms and Conditions: • Rates are NET to Sitour • Ad placement is for full Winter Season (Dec 15 - May 1) • Media production is near 10% additional and NOT included in pricing • Creative Deadlines: October 1 (for December 15 posting); November 1 (for January 20 posting); Creative changes during the winter season requires additional posting charges and production fees.
David Cutler - CEO 617-331-7852
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Thank You … Think Snow!
Activity Inspires EverythingHappinessAdventureHealthLoveLearningSuccessPride... Customers!Life.
