Keyword Research

How you search doesn’t matter!

Do you stay in business by

buying your own product?

Understand how they search

The bad news is even when

looking for the same thing

They all search differently

Let’s go find out…

Who is familiar with the concept of the long tail of search?

Car PartsJeep Parts

Jeep Wrangler PartsJeep Wrangler YJ Parts

Jeep Lift KitJeep suspension lift kit

3’ Jeep lift kit3’ skyjacker lift kit for jeep***

Google Insights

Using Google Insights

Continue to add in words

Adding Words

Compare trends

Understand rising trends

What other words do people search for?

Get in the mind of the searcher

Rims vs Wheels(Insights shows that location impacts search)

Google is not smart enough to know they are the same search…yet

Worldwide

UK

US

Default (2004-pres)

12 months

90 days

Keyword research mistakes

Looking at competitors&

Using web analytics tools

Other Keyword Tools

Soovle

Google WonderWheel

Why Can’t We Be Friends?

@wilreynolds

youtube.com/wilreynolds

pickwilsbrain.com

seerinteractive.com/blog