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Searay - 470 Webinar

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Page 1: Searay - 470 Webinar

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Page 2: Searay - 470 Webinar

Webinar Topics

• 470 Sundancer Review• Head to Head Comparisons• Enhanced Marketing Campaign• Sales Incentive• Retail Incentive

Page 3: Searay - 470 Webinar

470 Sundancer

Specifications

LOA 47’ 3”

Beam 14’

Fuel 350 gallons

Water 100 gallons

Waste 42 gallons

Engine Offerings

Standard Power T-VD QSC 550 HO (T-526hp)

Optional Power T-Zeus QSB 480 HO (T-459hp)

Page 4: Searay - 470 Webinar

Original 470DA Layout

New, Enhanced 470DA Layout

470 Sundancer – Original vs New

Page 5: Searay - 470 Webinar

New, Enhanced 470DA Layout

470 Sundancer

Forward StateroomMinimal change from previousCenterline berthFull en-suite head

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New, Enhanced 470DA Layout

470 SundancerCompact Luxurious GalleyUnder-counter refrigerator/freezerMinimized MDP aft most cabinet

Bright and Airy SalonConvertible sleeper sofaConvertible ottoman/coffee table

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New, Enhanced 470DA Layout

470 Sundancer

Full Beam, Midship StateroomStandard queen size berthFull En-suite head withshower enclosureOptional split bunk design

Page 8: Searay - 470 Webinar

Original 470DA Layout

New, Enhanced 470DA Layout

470 Sundancer – Original vs New

Page 9: Searay - 470 Webinar

New, Enhanced 470DA Layout

470 Sundancer

Sunroom EnclosureSkyFlow atrium design eliminates cabin entry doorSingle large sunroofClimate controlled helmInterior grade materials in sunroomOpposing sofas

Page 10: Searay - 470 Webinar

New, Enhanced 470DA Layout

470 Sundancer

Triple pane entry door for maximum opening and unityEliminates CanvasSingle elevation change for easy transitionContinuous seating from Starboard sofa to L shaped cockpit seating

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New, Enhanced 470DA Layout

470 Sundancer

Retractable sunshadeOptional cockpit table

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470 Sundancer - Performance Estimates

• Validation in process. Numbers shown are estimates and subject to change• Projections based on prototype specifications / options• Performance projections include effect of bottom paint

Performance Metrics1

Current 470DA New 470DATest Results Projected Performance

T-Zeus QSB 480 T-Zeus QSB 480

Installed Horsepower 2 x 459hp 2 x 459hpPropulsion System Zeus Zeus

Dry Weight1 (lbs.) 32,675 33,700Top Speed (mph) 37.7 36.5 - 37.5

Cruise Speed (mph) 31.85 30 - 31

Draft, Max / Dry (in) 48” 48”

Page 13: Searay - 470 Webinar

• Socialized Sundancer– Expansive sunroom with huge sunroof

and opposing seating– Continuous flow between sunroom and

cockpit (triple pane door)– A retractable cockpit Sureshade provides

a flexible shade solution

• Dynamic Exterior Styling– Extended hullside windows– Exterior jewelry (i.e. stainless vents)

470 Sundancer – Key Selling Points

• Increased “liveability”– SkyFlow atrium design brings light & air

deep into the boat– Full beam second stateroom with a

private head– Richer materials and finishes throughout

both staterooms

• Superior Performance– V-Drive (with joystick control) or Zeus– Exceptional ergonomics at the helm

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470 Sundancer

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Page 15: Searay - 470 Webinar

470DA vs. the competition

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Model Name LOA BeamFuel (gal)

Water (gal)

Waste(gal)

# Strms

# Heads Sunroom Propulsion

Sea Ray 470DA (New) 47’3” 14’ 350 100 42 2 2 Std V-Drive & Zeus

Sea Ray 470DA (Current) 47’3” 14’ 350 100 42 2 2 N/A Zeus

Sea Ray 450DA 45’5” 13’2” 300 70 42 1 1 N/A Zeus

Cruisers 45 Cantius 45’ 14’6” 362 100 48 2 2 Std IPS

Cruisers 48 Cantius 48’ 6” 14’6” 350 80 50 2 2 Std IPS

Regal 46 Sport Coupe 46’ 14’ 328 101 48 2 1 Opt IPS

Formula 45 Yacht 45’ 13’11” 350 100 75 2 2 N/A IPS

Princess V48 49’11” 13’6” 350 96 N/A 2 2 Both IPS

Beneteau Gran Turismo 49 51’2” 14’1” 344 170 N/A 2/3 2 Std IPS

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470 Sundancer vs. Regal 46 Sport Coupe

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Model Name LOA BeamFuel (gal)

Water (gal)

Waste(gal)

# Strms

# Heads Sunroom Propulsion

Sea Ray 470DA (New) 47’3” 14’ 350 100 42 2 2 Std Zeus

Regal 46 Sport Coupe 46’ 14’ 328 101 48 2 1 Opt IPS

Page 33: Searay - 470 Webinar

470 Sundancer vs. Cruisers 45 Cantius

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The 470DA helm layout provides proper ergonomics while seated or standingOn the 45 Cantius, the position of the throttles and joystick are a far reach forward from a seated position

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470 Sundancer - Performance Estimates

The 470DA with base Zeus engines hits 37.7 mph top speedBased on Boattest.com, the Cantius with base IPS 500 only hits top end speed of 31.7 mph. To get similar performance as the SR 470DA (37 mph), the option up to IPS 600 (retail upcharge of $46k) must be selected

Performance Metrics1

Current 470DA New 470DATest Results Projected Performance

T-Zeus QSB 480 T-Zeus QSB 480

Installed Horsepower 2 x 459hp 2 x 459hpPropulsion System Zeus Zeus

Dry Weight1 (lbs.) 32,675 33,700Top Speed (mph) 37.7 36.5 - 37.5

Cruise Speed (mph) 31.85 30 - 31

Draft, Max / Dry (in) 48” 48”

Page 37: Searay - 470 Webinar

470 DA VS 44 Coupe Specs

Sea Ray 470• Sleeps 6 People • Overall Length 47’ 3” / 14.40 m• Beam 14’ 0” / 4.27 m• Dry Weight 34,300 lbs. / 15,558 kg• Water capacity 100 gallons• Fuel Capacity: 350 gallons

Tiara 44 Coupe

• Sleeps 4 people• Overall length 45’6”• Beam: 15’• Dry Weight 30,000 lbs.• Water capacity: 118 gallons• Fuel capacity: 350 gallons

Page 48: Searay - 470 Webinar

Performance

Sea Ray 470 SundancerTop Speed: 37.7 MPH

Cruise speed: 32.3 MPH

Fuel Burn at cruise: 29.7 GPH

Fuel burn at top speed: 41.7 GPH

Plane time: 7.7 Seconds

Tiara 44 CoupeTop Speed: 36.7 MPH

Cruise Speed: 31.7

Fuel Burn at cruise: 40.15 GPH

Fuel Burn at top speed: 44 GPH

Plane time: 11 seconds

Page 49: Searay - 470 Webinar

Sea Ray Brand Strength

• The 470 Sundancer is the #1 selling sport yacht in the world 40-49ft- 4 years running

• Sea Ray’s parent company is the largest marine manufacturer in the world; Brunswick, traded on the NYSE under the ticker “BC”

• The company has a $640,000,000 cash position which is leveraged in both sales and customer support.

Page 50: Searay - 470 Webinar

Sea Ray 2015 Warranty

Sport Yachts & Yachts 3+10

3 Year Bow to Stern Complete Coverage

5 year Blister Warranty

10 Year Structural Hull Warranty, Transferable to the second retail owner

Zeus Warranty;

Two Year Warranty

This limited warranty provides coverage for 24 months for the base drive warranty.

Extended major components 48 mos internal engine

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Tiara & Volvo Penta Warranty

Tiara Yacht’s limited warranty coverage applies only to: 2 Year bow to stern coverage

5 Year Blister Warranty

5 Year structural Hull Warranty

Volvo IPS warranty

2 year engine and drive warranty

Page 52: Searay - 470 Webinar

Enhanced Marketing Campaign

• Far reaching digital placement including banner ads• Targeted email• Targeted Facebook• Sea Ray Living fully detailed feature story• Targeted video ads with over 25,000 views last month!

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Enhanced Marketing Campaign

•Start your own campaign•6000!!! Potential Buyers•Use our resources•marketing.searay.com•galleries.searay.com

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WIFY

$5000

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Great Boat

Intensive Marketing Plan

$5000 Bonus

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WIFT

$50,000

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WIFT

$100,000CAUTION!

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WIFT

$100,000FIRST 5 ONLY

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