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R.U.M. (Raw Unity Meets) Sponsorship Program
October 2015
SUMMARY - This project describes a sponsorship/partnership opportunity that provides the
sponsoring company high digital media visibility for a peak period of three days and a tail
period of around 14 months. The high visibility extrapolates that of the sport of powerlifting
alone, given the influencers' reach and the strategies here adopted.
INTRODUCTION
We are contacting you to open a line of negotiations concerning your participation as sponsor
or supporter to our event, the Raw Unity Meets. The Raw Unity Meets are powerlifting meets,
today at its 9th edition, recognized by the community as one of the top events in the sport.
The reason is both its very high qualifying numbers, which ensure that the event gathers the
best lifters in the world, and its intimate relation with the only "ecumenical" structure of our
multi-federation sport: Powerlifting Watch. In other words, it is one of the two or three elite-
only events in the sport, which, by itself, guarantees high visibility, and it is co-promoted by
the only structure in the sport that is consensually and universally recognized.
The reason we are stressing these points is that for sponsorship purposes, RUM is a peculiar
property with surprisingly easy activation actions, that we may carry out ourselves with or
without additional activation initiatives on your part.
Your actual reach, considering the social media metrics we can provide for our influencers and
for the participating athletes, may reach millions of targeted consumers.
THE MEET
RUM is a highly selective event. In the sport of powerlifting, this means that only the best
lifters in the world qualify to participate. These lifter category concentrates the most efficient
digital influencers, whose power of opinion-making goes far beyond the scope of powerlifting
practitioners or fans. They are coaches whose advice is followed by thousands and/or athletes
that have a huge digital following.
These lifters congregate for three days for three types of events:
- the full power raw championship
- the single lift bench press championship
- the single lift deadlift championship
Of the three, the most traditional and popular is the first. It is usually watched through
streamline by thousands of people (over 35000 on livestream the last two years).
The events will take place between January 29 to 31 (three days). The estimated number of
lifters is 60 per day on full power and 90 per day on single lifts.
Port Saint Lucie Civic Center is a visitor-friendly environment with inexpensive
accommodations in the area and ample space for sponsors to promote their products.
THE DIGITAL REACH
Our digital reach, through which your brand will be visualized by potential consumers, is
provided by our patrons and is approximately the following:
Facebook profiles: 31 thousand followers
Facebook pages: 64.6 thousand followers
Instagram: 94 thousand followers
Youtube: 386 thousand views / month
Our Patrons include Brandon Lilly, Swede Burns, Jordan Wong, Janis Finkelman, Eric Brown and
Marilia Coutinho (writers, coaches and all time record breakers in powerlifting).
SPONSOR, SUPPORTER AND PATRON classes and benefits
Class Contribution Matching RUM benefit Details
Sponsor - GOLD $1000.00 1. Center spot on the Banner on the lifting platform and on the digital folder/posters 2. Name and logo will be on the Raw Unity web site for 12 months. 3. Name or logo on the meet T-shirt. 4. A sale table or tables based on your needs. 5. The ability to present trophies, the ability to have the spotter/loaders wear whatever t-shirt you supply them. 6. This would also pertain to other meet help.. You could also put whatever banners you want in the warm-up area. 7. Weekly updates of your products on RUM's facebook page
The digital folder/poster may reach from a couple of hundred thousand views to more than a million, depending on variables related to Patron's sharing time, date, etc.
Sponsor - SILVER $500.00 1. Name or logo on banner on the lifting platform and digital folder/poster (size according to the value of contribution) 2. Name and link on RUM Website Partners Page 3. Name on meet t-shirt. 4. Name on web site for 12 months as a sponsor. 5. Sales table and banner space. 6. Weekly updates of your products on RUM's facebook page
Sponsor - BRONZE $300.00 1. Name or logo on digital folder/poster (size according to the value of contribution) 2. Name on meet t-shirt. 3. Name on web site for 12 months as a sponsor. 4. Sales table and banner space. 5. Bi-weekly posts on RUM's Facebook page about your company
Supporter work 1. Name and link on RUM Website Partners Page 2. Bi-weekly posts on RUM's Facebook
page about your company
Patron Your social media numbers and sharing the digital folder/poster weekly
1. Name and link on RUM Website Partners Page 2. Bi-weekly posts on RUM's Facebook page about your company
GOLD
1. Center spot on the Banner on the lifting platform and on the digital folder/posters
2. Name and logo will be on the Raw Unity web site for 12 months.
3. Name or logo on the meet T-shirt.
4. A sale table or tables based on your needs.
5. The ability to present trophies, the ability to have the spotter/loaders wear whatever t-shirt you
supply them.
6. This would also pertain to other meet help.. You could also put whatever banners you want in the
warm-up area.
7. Weekly updates of your products on RUM's facebook page
SILVER
1. Name or logo on banner on the lifting platform and digital folder/poster (size according to the value
of contribution)
2. Name and link on RUM Website Partners Page
3. Name on meet t-shirt.
4. Name on web site for 12 months as a sponsor.
5. Sales table and banner space.
6. Weekly updates of your products on RUM's facebook page
BRONZE
1. Name or logo on digital folder/poster (size according to the value of contribution)
2. Name on meet t-shirt.
3. Name on web site for 12 months as a sponsor.
4. Sales table and banner space.
5. Bi-weekly posts on RUM's Facebook page about your company
SUPPORTERS
1. Name and link on RUM Website Partners Page
2. Bi-weekly posts on RUM's Facebook page about your company
PATRONS
1. Name and link on RUM Website Partners Page
2. Bi-weekly posts on RUM's Facebook page about your company
PAYMENT
Sponsors can send checks payable to STRONG LIFE to:
Spero Tshontikidis
1085 Highway A1A, Unit 1302
Satellite Beach, FL 32937