Ridley

Pricing and specification subject to change without prior notice.

Company history

•Founded in 1996 by Jochim Aerts.

•In a few years Ridley became the number 1 brand in Benelux.

•First professional team signed in 1997, Spar.

•First full carbon road frame introduced in 1999.

•Tom Boonen won the U23 Belgian Championship on a Ridley.

Product design

Initial stage: Design concept to 3D design for tube shape analysis.

Stage 2: Computer simulations test for stiffness, strength and compliance.

Stage 3: Prototypes are produced and continually tested by our teams with our Partner Development Program . These prototypes also undergo rigorous machine testing for stiffness, strength and compliance.

Product testing

•Ridley patented technology.

•R-Flow acts like a vacuum by drawing turbulent air through the jet foils whilst wheels are spinning.

•New foam molding technology creates sharp foil edges for smooth airflow.

•Reduction of drag by 7.5%

VKI test in L1 windtunnel

test at 37km/h

test no fork blades wheel Drag CxA

N

1 Ridley R-Flow fork closed standing 19.1 0.112

2 Ridley R-Flow fork closed turning 21.2 0.123

In the first test we closed the opening between the split blades with tape on both sides

3 Ridley R-Flow fork open standing 19.4 0.112

4 Ridley R-Flow fork open turning 19.9 0.117

In this test we used the fork as it should be so with the open blades

5 Standard aero fork na standing 18.8 0.111

6 Standard aero fork na turning 21.5 0.127

This fork performed the best of the 10 forks we tested in the wind tunnel

•When the R-Flow vents are open, drag is reduced immediately.

•Drag decreases further, the faster the wheels spin when compared to a standard fork.

•R-Flow had a minimum of 7.5% less drag compared to the other forks we tested.

Oil mapping in the windtunnel:

•Identifies areas of turbulent air and laminar flow.

•Through this we could resculpt the frame in problem sections.

•For areas that we could not alter, we developed R-Surface.

•R-Surface is a patent pending technology that is exclusive to Ridley and is a first for bike frames.

•Air flow normally breaks away from the rear of an airfoil, creating more drag.

•The textured surface excites surrounding air and re-establishes the laminar flow towards the rear of the airfoil.

•Airplane wings and the dimpled surface on a golf ball work on the same principle.

•Overall drag reduced by 4%.

Ridley bike paint structure study

velocity [kph] drag [N] drag [N] % difference

Test 1 Test 2

Normal Dean Structure Painted Dean R-Surface

50 5.96 5.72 4.03%

55 7.04 6.81 3.27%

60 8.47 8.06 4.84%

65 9.96 9.53 4.32%

70 11.33 10.84 4.32%

Average: 4.16%

Conclusion: Ridley R-Surface reduces drag at any speed,With an average reduction of 4%.

Head to head test of Ridley Dean and presumed leading time trial bikes in the market

drag [N] drag [N] drag [N]

Ridley Dean Brand A time trial

Brand B time trial

wheels turning velocity (kph)wheels turning

velocity (kph) % difference

wheels turning

velocity (kph)

2.8670 41.60 3.5010 41.50 18.11% 3.2800 40.60 12.59%5.4940 50.40 6.2830 50.80 12.56% 6.0000 50.00 8.43%8.7300 60.00 9.4820 60.20 7.93% 10.3900 61.70 15.98%

12.4500 69.80 13.0400 70.00 4.52% 13.9500 69.50 10.75%

Average: 10.78% Average: 11.94%

The Dean has 11-12% less drag than two leading time trial models.

Head to head test with Noah and presumed most aerodynamic road bike in market

drag [N] drag [N]

test 18

Leading competitor Ridley road

bike

wheels turning velocity (kph)wheels turning

velocity (kph)

% difference

4.2630 40.70 3.2460 40.00 23.86%8.3570 51.40 6.7180 50.60 19.61%

12.4800 60.40 10.8100 60.90 13.38%16.9900 69.30 14.9700 70.30 11.89%

Average: 17.18%

The Noah has 17% less drag than a market leader aero model.

New Noah track testRider: Greg Vanavermaet Model: NoahDuration: 1hour 52secAverage power output: 367 wattsAverage heart rate: 148 bpmAverage Cadence: 95 rpmAverage speed: 39.4 kph

Rider: Greg VanavermaetModel: HeliumDuration: 1hour 53secAverage power output: 380 wattsAverage heart rate: 152 bpmAverage Cadence: 95 rpmAverage speed: 39.8 kph

Conclusion: •Average wattage on new Noah is 12-15 watts lower.•Average heart rate 3-4bpm lower.•Results should be more dramatic at race tempo

Aero: Fusing together the innovations from our strength and stiffness to weight ranges in combination with the natural shape of the water droplet. Utilizing the very natural shape of the water droplet has given us the opportunity to push the boundaries of aero frame technology.

Stiffness to weight: Maintains the Ridley standard for stiffness whilst offering a lower frame weight. Since form follows function, nature tells us that the circle is the strongest shape while using the least material.

Strength: Our core values are to provide superior levels of stiffness, stability and handling. Keeping formfollows function in mind; we came to the conclusion that the diamond shape was the best design for this range. Ridley’s Sharp Edge Design was born.

2010

Road

rang

e

• R-Flow jetfoils reduce drag by up to 7.5% by drawing turbulent air away from the spokes.

• R-Surface paint reduces drag by 4% and creates smooth air flow over the frame – a Ridley patent-pending technology

•17% less drag than leading competitor.

• Oversized head and down tube junctions for superior lateral stiffness and handling.

• Full carbon head tube and front and rear drop outs to reduce weight.

• Weight of frame 1.1kg

• Frame: 50, 40 and 30 ton carbon• Fork: 4ZA Noah full carbon• Design: 902D• Sizes: XS, S, M, L, XL

Noah

Frame set only







• Frame: 50, 40 and 30 ton carbon• Fork: 4ZA Noah full carbon• Design: KAT09• Sizes: XS, S, M, L, XL

Noah

Frame set only

• The lightest frame in the range tips the scales at 900g.

• Carbon rear drop outs, full carbon head tube and hollow bb shell reduce weight

• 1.5” lower head tube increases stiffness and stability at high speeds

• The perfect choice for climbers or the weight conscious.

• Frame: 50, 40 and 30 ton carbon• Fork: 4ZA Helium full carbon• Design: 1002A• Sizes: XS, S, M, L, XL

Helium

Frame set only

•Noah-inspired frame design at a more affordable price point.

• Integrated seat post gives pro-level performance .

• Fully replaceable CNC drop-outs for improved shifting and smooth wheel changes

• Redesigned Damocles fork for superior handling at high speeds.

•Weight of frame: 1.15kg

• Frame: 30 and 24 ton carbon • Fork: 4ZA Damocles full carbon• Design: 1003A• Sizes: XS, S, M, L, XL

Damocles ISP

Frame set only

• Upgraded for 09 featuring a Noah-inspired frame design .

• Top Pro-level performance is now introduced at a more affordable price point.

• The over-sized top and down tubes ensures that the Damocles offers maximum acceleration.

• Fully replaceable CNC drop-outs for improved shifting and smooth wheel changes.

• Weight of frame: 1.2kg

Damocles • Frame: 30 and 24 ton carbon • Fork: 4ZA Damocles full carbon• Design: 911A• Sizes: XXS, XS, S, M, L, XL

Frame set and Complete Ultegra bike

Excalibur

• The lightest non-isp frame weighs in at an impressive 950g.

• Carbon rear drop outs, full carbon head tube and hollow bb shell reduce weight

• 1.5” lower head tube increases stiffness and control at high speeds.

• Frame: 30 and 24 ton carbon • Fork: 4ZA Excalibur full carbon• Design: 1004A• Sizes: XS, S, M, L, XL

Frame set only

• High performance carbon frame at a very competitive price.

• Box section down tube and oversized BB area for an extremely responsive ride.

• Tall chain stays for snappy acceleration and controlled handling


• Frame: 24 ton carbon. • Fork: 4ZA R-Blade carbon-aluminium• Design: 1005B• Sizes: S, M, L, XL

Orion

Frame set and Complete Ultegra bike

• High performance carbon frame at a very competitive price.

• Box section down tube and oversized BB area for an extremely responsive ride

• Tall chain stays for snappy acceleration and controlled handling


Orion• Frame: 24 ton carbon. • Fork: 4ZA R-Blade carbon-aluminium• Design: 1005A• Sizes: S, M, L, XL

Frame set only







• R-Flow and R-Surface technology at a more affordable price point.

• Hydroformed aero down tube and seat tube.

• R-Flow Jet fork and R-Surface for increased aerodynamics.


• Frame: Triple butted aluminium• Fork: 4ZA Sphinx carbon• Design: 1012C• Sizes: XS, S, M, L, XL

Phaeton R

Frame set only

Compact

• Ridley FluidForm tubing provides maximum strength from side impacts.

• Triangular tube shape increases torsional rigidity.

• R-Blade carbon fork legs help to dampen road vibrations.


• Frame: Triple butted aluminium.• Fork: 4ZA R-Blade carbon-aluminium• Design: 1007A• Sizes: S, M, L, XL

Available as complete bikeWith Shimano 105

2010

TT/T

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Dean • Frame: 50, 40, and 30 ton carbon fibre

• Fork: 4ZA Dean full carbon• Design: 913A• Sizes: XS, S, M, L

• R-Flow jetfoils reduce drag by 7.5% by drawing turbulent air away from the spokes.

• R-Surface paint technology reduces drag by 4% and creates smooth air flow over the frame.

• Water-drop tube shape construction to increase aerodynamics on down tube.

• Ridley geometry centers the rider’s weight for better handling. 3 saddle positions possible - 78 TT clamp or 76/75/73.5 race clamp.

• Internally routed cables and aero-positioned brakes .


Frame set only

• R-Flow and R-Surface technology at a more affordable price point.

• Hydro-formed aero down tube and seat tube.

• R-Flow Jet fork and R-Surface for increased aerodynamics.

• Triathlon specific geometry with a 76 degree seat tube angle.


Phaeton T• Frame: Triple butted aluminum• Fork: 4ZA Sphinx carbon• Design: 1012B• Sizes: XS, S, M, L, XL

Frame set only

• Designed for TT and sprint triathlons.

• Wheel hugging aero seat tube.

• R-Flow Jet foil fork reduces drag.


Cheetah• Frame: Taperlite aluminium• Fork: 4ZA Jet carbon• Design: 1012A• Sizes: S, M, L

Frame set only

• Oversized down tube for optimal power transfer.

• Oversized fork blades for excellent handling and acceleration.

• Replaceable stainless steel rear drop outs.


Oval• Frame: Double butted Leftturn aluminium• Fork: 4ZA Ellyps carbon-aluminium• Design: 907C• Sizes: 48-60cm

Frame set only

2010

Wom

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Asteria

• Noah-inspired frame design for superior acceleration and handling.


• 1.5” lower head tube increases stiffness and control at high speeds

• Women’s specific race geometry designed in collaboration with Bikefitting.com


• Frame: 30 and 24-ton carbon.• Fork: 4ZA Asteria carbon-aluminium• Design: 1009A• Sizes: XXS, XS, S, M, L

Frame set and Shimano 105 complete bike available

Complete bike specs

• Noah-inspired frame design for superior acceleration and handling.


• 1.5” lower head tube increases stiffness and control at high speeds

• Women’s specific race geometry designed in collaboration with Bikefitting.com


Ultegra Road 105 Road

Headset FSA Integrated FSA Integrated

Crankset Shimano Ultegra 53X39 Shimano 105 50X34

BB Included with Crank Included with Crank

Brakeset Shimano Ultegra Shimaon 105

Brake Levers Included with shifters Included with shifters

Chain CN 5600 CN 5600

Wheelset Fulcrum R5 Black Fulcrum R7 Black

Tire Vittoria Rubino II 23 C Vittoria Rubino II 23 C

F Der Shimona 5600 Shimona 5600

R Der Shimano Ultegra Shimano 105 50X34

Shifters Shimono Utlegra Shimono 105

Cassette Shimano CS 5600 12-25 Shimano 105 11-25

Stem FSA Alloy Black FSA Alloy Black

Handelbar FSA Alloy Black FSA Alloy Black

Bar Tape 4ZA Black 4ZA Black

Seat Post FSA Alloy Black FSA Alloy Black

Saddle 4ZA Stratos 4ZA Stratos

Bottle Cage 4ZA Tail 4ZA Tail

2010

Cros

s ran

ge

X-Night• Frame: 30 and 24-ton carbon• Fork: 4ZA Oryx carbon• Design: 1013A• Sizes: 50-58cm

• Now featuring a 1 ½ “ lower head tube for world class handling and BB30 for supreme power transfer.

• Fully integrated cables with kevlar cable guides for maximum shifting performance and durability.

• Mud-less shaped seat stays and fork reduce the amount of dirt that clings to frame.

• Fully replaceable CNC rear drop outs and carbon drop outs on Oryx fork.


Frame set only

X-Fire• Frame: 24-ton carbon• Fork: 4ZA Oryx carbon• Design: 1014A• Sizes: 41-58cm

• Now featuring a 1 ½ “ lower head tube for world class handling.

• High-performance cross racing frame at an affordable price.

• Down tube proportionally sized for easy grip.

• Available with or without bottle cage mounts.


Frame set only

X-Ride

• New for 2010 – the X-Ride is 150g lighter than its predecessor the Crosswind.

• Now featuring a 1 ½ “ lower head tube for improved handling.

• Mud-less shaped seat stays and fork reduce the amount of dirt that clings to frame.

• Wider rear stays for more tire clearance.


• Frame: Triple butted aluminium• Fork: 4ZA Oryx carbon• Design: 1015A• Sizes: 48-60cm

Frame set only

• Versatile frame that features bottle cage mounts, mudguard eyes and rear rack eyelets.

• Carbon fork legs help to dampen vibrations.

• Ridley Cross geometry is comfortable both on and off road.

• Wider range of sizes available, including XXS


• Frame: Double butted aluminium • Fork: 4ZA Zornyc carbon-aluminium• Design: NA08• Sizes: 41-58cm

Crossbow

Frame set only

Marketing

Ridley partner development program.

The largest budget in the ProTour of 30m Euros.

World class riders – Robbie McEwen and Filippo Pozzato.

Complete network of satellite teams and cycling schools throughout Europe.

A total of 20 first place finishes for the 2009 season so far, including the Italian and Russian national championships.

•Since 2002, Ridley riders have won 5 out of the last 6 world championships and countless national championships.

•Fidea’s Bart Wellens and Zdenek Stybar took 2nd and 3rd place in this year’s overall rankings.

•Ridley proudly sponsors Fidea, Sunweb-Projob, and Revor.

Olympic silver medalist Emma Johannson is currently leading the women’s UCI rankings.

Ludivine Henrion won the national Belgian women’s championship on the Asteria.

Bicycling July 09

Embrocation July 09

Bicycling ad Aug issue 09

Video campaign starting 1 Sept 09

Ridley catalogue and dealer book

http://www.ridley-bikes.com/catalogue2010.html

Antarticmatters.com

Belgian artistic project aimed at raising awareness on climate change.

Starting in Bruges, the exhibition will be shown around the world.

The Ridley container will generate electricity by human power through use of our bikes.

New website

New website

Ridley customizer

http://www.ridley-bikes.com/customizer/noah.html

http://www.ridley-bikes.com/customizer/noah.html

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Ridley