Putting Together an Effective Social

Media Policy

2010 CoSIDA ConventionChris Syme, Montana State

Do you have a social media strategic plan?

4 Questions You Need to Ask First

What resources can you dedicate? Is your administration on board?

Who will manage it?

What are other schools your size doing?

What are schools in your conference doing?

What is your university doing?

Get Started: Do your research

General Guidelines/Definitions

Three Key Elements: Purpose

Why are we doing this?

Who is responsible?

What are the metrics?

Who do we answer to (higher powers)?

General Principles

Three Key Elements: Guidelines

Rules of Engagement-SpecificThis is your longest and most “custom” section

This section has to do with “how to”/implementation and not with guidelines.

Three Key Elements: Procedures

Make sure this section includes disciplinary procedures.

Is policy really necessary in a one-man shop?

Questions

What if we’re already there? Do we really need a policy?

Who should be involved in the process?

Questions

Is training really necessary?Why do I need all logins and passwords?

csyme@msubobcats.com Twitter: cksyme Blog:

http://www.newadventuresofanoldsid.blogspot.com/

www.msubobcats.com

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