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“Sail locally. Celebrate globally.”
SUMMERSAILSTICE: June 21-22, 2014
A Tool to Grow Your Business and Sailing
“Sail locally. Celebrate globally.”
Yet – Endless Enthusiasm
What’s going on?
“Sail locally. Celebrate globally.”
Participation is not growing Competition from other activities Economy / Expense Time-starved audience Aging population Digital World Two-income families Reduced waterfront access Declining Middle Class Elitist Perception Fragmented participants
Show the fun so sailing becomes a priority!
There’s Nothing We Can Do About It Except
“Sail locally. Celebrate globally.”
The difference between growing tennis and sailing.
Sailing
“Sail locally. Celebrate globally.”
How Do We Do Something Together When We’re All So Incredibly Different?
Hint: Traditions Build Communities
“Sail locally. Celebrate globally.”
How do you create a tradition?
Thanksgiving – 400 years
“Sail locally. Celebrate globally.”
How do you create a tradition?
Christmas – 2000 Years
“Sail locally. Celebrate globally.”
How do you create a tradition?
Celebrating Sailing - 14 years
“Sail locally. Celebrate globally.”
A global partnership of competing banks
Uniting behind a brand:
About Summer Sailstice…The global sailing celebration held annually on the
weekend closest to the summer solstice. Launched in June 2001 with consistent growth over
13 years.Summer Sailstice encompasses a worldwide
community of sailors from racers to cruisers, locally and worldwide. All 50 states, 40+ countries, 4900 boats30,000 sailors (on e-list)100,000 site visits
“Sail locally. Celebrate globally.”
So What and How Do I Use Summer Sailstice?
“Sail locally. Celebrate globally.”
You Are Macy’s! (Or McDonalds)
Sample Summer Sailstice Events
Deep Creek YC, Long Island, NY
Mark Twain Sailing Club, Missouri
Torresen Marine, Muskegon, MI
Branched Oak YC, Nebraska
Lake Delta YC, Rome NY
Clipper Cove, San Francisco Bay
Spring Point YC, Virginia
Shanghai B & YCShanghai, China
“Sail locally. Celebrate globally.”
So What, Specifically, Should I do? - Sell Sailstice ads in your June issue - Events Sell!
“Sail locally. Celebrate globally.”
What Else?
- Run a Summer Sailstice story- Create a Summer Sailstice event on the website- Offer a Summer Sailstice prize (readers or advertisers)- Organize - encourage Participation from:
- Dealers- Community Sailing- Yacht Clubs- Class Associations
- Send press release to non-sailing media- Use the tools on the Summer Sailstice Site- Sign up and go sailing!
Only all of us together can do it.
“Sail locally. Celebrate globally.”
Post an event on the Summer Sailstice Site
“Sail locally. Celebrate globally.”
Connect! Sailstice is Social- Connect with sailors, the oceans, the public
“Sail locally. Celebrate globally.”
Offer a Prize To Summer Sailstice Participants
“Sail locally. Celebrate globally.”
Use The Summer Sailstice Tools to Create An Event:
“Sail locally. Celebrate globally.”
Utilize Materials
Sailing Network Support
• Tagging of ads• Event tie-ins• Press mentions• E-letter mentions• Social media mentions• In kind donations of prizes
Sailing Takes Time and Money
People need to want to sail.(Come on aboard – it’s fun!)
Summer Sailstice: Showcase Diversity of Sailing
Working together we have leverage!
Invite to a ‘Happening’
What event do you want to attend?
Summer Sailstice and You :
GOAL: Unite your diverse readership to get the “whole world” sailing on the summer solstice – June 21 & 22, 2014.
“Sail locally. Celebrate globally.”
Picture Success – these are your owners sailing, your readers, your club members – it’s the whole world sailing.
Traditions don’t start themselves
What’s Next?Just Do It! Add to calendar, post to
website, contribute prize, etc.
Sponsor – Contact: [email protected]
