Presentation of Dongtam Football Club

Dongtam Long An Football Club

DONGTAM SPORTS CO., LTD

PRESENTATION


• Address: No 7, Ward 6, Ben Luc Dist., Long An Pro., Vietnam

• Tel: 072 - 3872233

• Charter Capital: 36.000.000.000 VNĐ (Thirty six billion VN Dong)

• Business Registration Certificate No 5002000191 dated of

23/9/2002

Place of issue: Long An Planning and Investment Dept.

PRESENTATION


Profession of business:

- Produce, trade in materials, equipments, machines for sports activities and other services involved.

- Trade in advertisement for sports activities, transfer players.

- Sew shirts, shoes, slippers, caps, hatsActivities of sports club

PRESENTATION


Profession of business: (Continue)

- Activities of parks to be enjoyed and parks by each

object’s purpose

- Sports activities, enjoyment and other entertainments

- Trade in immovable property

- Building civil, industry

PRESENTATION


Stage of development to professional football

PRESENTATION


• A long process & big investment for a football team from 2000.

– Former was a Long An Youth Team playing in first National division (Second top League in Vietnam). In 2000, this team was transferred to Dongtam Sports Co., Ltd.

– Take part in first national division of 2001 and was champion to get promotion to play in Top League (V-League) of 2002.

Professional target and results


Season 2001-2002: Champion in first division



Season 2003: runner–up of V-League



Season 2004: 3rd of V-League



Season 2004: Champion of Binh Duong International Tournament



Season 2005: Champion of V-League Champion National Cup.



Season 2005: Champion of V-League Champion National Cup.



Season 2005: Fair-play Award of V-League



Season 2006: Champion of V-League and Champion of Super Cup.



Season 2006: Champion of V-League and Champion of Super Cup.



Season 2008 of successful & valuable of Club

• The name of football team Dong Tam Long An is considered as a clear proof for a professional Club in Vietnam.

• Along with socialize Sports; Council members of Company in general and President of Dongtam Sports Club Mr. Vo Quoc Thang in specific has invested effectively for sports, post Dongtam Long An football Team appears on all newspapers, televisions, media,…all over the Country and archive many success for today with the brand name “Dongtam Long An – clean football”



One of the first name in Vietnam football.

-Mr. Le Thanh Tam – Long An’s Secretary always support for doing professional football.

-Mr. Vo Quoc Thang – the pioneer to build up Professional football in Vietnam and always blow the soul for the Club.

The delegation visited and studied Boavista Club in Porto– Potugal, in 9/05

NAMES


- Dongtam Long An always loved by the fans- Calisto – Magician of Vietnam football and Dongtam Long An.

NAMES


Văn Giàu, Minh Phương, Tài Em young players of Dongtam Long An always break through since start playing.

NAMES


- Santos is a good goalkeeper and a good free-kick player. - Carlos is a best striker, work hard

NAMES


NAMES


2005- Important point in Professional football

NAMES


Long An

Our Club has chosen by AFC’s vision as a successful professional Club and pioneer in Vietnam football map.

Dong Tam Long An has chosen by AFC’s vision


Season 2008 Affective brand name from

Club


Season 2008 Affective brand name from

Club


PressPressPressPressWebsiteWebsiteWebsiteWebsite

Media campaignMedia campaignMedia campaignMedia campaign

TelevisionTelevision Live &Live &Repeats Repeats Live &Live &

Repeats Repeats Comment & Comment &

NewsNewsComment & Comment &

NewsNews

ProductsAdvertiseProductsAdvertise

AdvertiseAdvertisein the stadiumin the stadium

AdvertiseAdvertisein the stadiumin the stadium

RadioRadio

MEDIA CAMPAIGN


- Advertise on the chest shirt of player.

- Advertise on the back shirt of player.

- Join name with football team.

- Advertise on the bus of team.

- Advertise in the home stadium (Long An Stadium)

- Advertise on casual shirts, bags,…..

SPONSOR - ADVERTISE


SPONSOR - ADVERTISE


SPONSOR - ADVERTISE


SPONSOR - ADVERTISE


Closing season ceremony

SPONSOR - ADVERTISE


1. The U21 Dong Tam Long An team takes part in second division League and U21 Thanh Nien newspaper tournament (managed directly by Dongtam Sports Co., ltd).

2. The U19 Dong Tam Long An team takes part in third division League and U19 National League (managed directly by Dongtam Sports Co., ltd).

3. The U17 Long An takes part in U17 National League. (managed by Cultural – Sports and Tourist Dept of Long An.)

EDUCATION YOUNG PLAYERS


Cơ sở vật chất: Phòng sinh hoạt của cầu thủMATERIALS FOUNDATION

Inside apartment for players


MATERIALS FOUNDATION

Apartment for players


Các tuyến trẻ kế thừa:

4. The U15 Long An team takes part in U15 League. (managed directly by Dongtam Sports Co., ltd).



EDUCATION YOUNG PLAYERS (cont)


Cơ sở vật chất: Phòng nghỉ của cầu thủMATERIALS FOUNDATION

Bed room for players


Cơ sở vật chất: Sân tập luyện cỏ nhân tạoMATERIALS FOUNDATION

Training field for players


Cơ sở vật chất: Phòng tập thể lựcMATERIALS FOUNDATION

Gym for players


Cơ sở vật chất: Phòng saunaMATERIALS FOUNDATION

Sauna room for players


Cơ sở vật chất: Phòng y tếMATERIALS FOUNDATION

Medical room for players


Cơ sở vật chất: Nhà ănMATERIALS FOUNDATION

Restaurant for players


Quá trình một thương hiệu

In history of Vietnam football until now, Dongtam Long An is the only Club archive 6 consecutive years taking part in V-League with high position (top 3 best team in V-League). Budget to operate for each year about 35.000.000.000 VND (Thirty five billion Dong) to invest for all activities of Dongtam football Club. Our Club has done:- Locate a valuable of brand name: a big number of fans in all over the country love the Club.- Represent our responsibility with society.- Increase the capacity of business.

THE PROCESS OF BRAND NAME