POLO马球

USP: Polo Lifestyle独特点 : 马球生活方式

“The status of the horse …endorsed the identity of socially dominant groups and symbolized wealth and power, and also

owing to the horse’s place at the heart of rituals and social differentiation.” – Andrew Roche

EXCLUSIVITY独占

Playing Countries参与的国家

• Polo is played all over the globe, from Argentina to Zimbabwe.• There are over 86 World Polo Playing Countries registered under the Federation of

International Polo (FIP), consisting of Full Members, Corresponding Members, and Contact Members.

Polo in China马球 : 中国• A Chinese Equestrian Association has been formed• Polo Clubs in China:

1. Tianjin Goldin Metropolitan Polo Club

2. Beijing Sunny Time Polo Club in Beijing

3. Tang Polo Club in Beijing

4. Nine Dragons Hill Polo Club in Shanghai

5. Shanghai Premier Club in Shanghai

HERITAGE起源

Heritage起源

• Reputed 2500 years or more of existence• Possibly the oldest team sport, first played on Persian grounds• British Cavalry drew up the earliest rules in the 1850s and by the 1869's the game was well

established in England.

Polo lessons on a wooden horse Tom Biddle, current Chairman of the US Polo Association, explaining the game. 1985

Heritage起源

• Polo had always been popular with the elite, embraced by the nobility• Its existence far exceeds that of golf’s, of which earliest signs of existence surfaced in the

14th century

ROYALTY皇族

Royalty皇族• Polo, the King of Games, is the Game of Kings.• Adopted as a noble pastime by Kings and Emperors, Shahs

and Sultans, Khans and Caliphs of ancient Persians, Arabs, Mughals, Mongols and Chinese

• Prince Harry 哈里王子• Prince William 威廉王子• Prince Charles 查尔斯王子• Winston Churchill 温斯顿 ·丘吉尔 (learnt in 1895 when he was a young cavalry officer)

Prince Charles查尔斯王子

Winston Churchill温斯顿 ·丘吉尔

Royalty: Examples皇族 : 例子

Prince Charles receiving his prize at a polo prize presentation

查尔斯王子取奖

Prince William威廉王子

Royalty: China皇族 : 中国• Polo was a popular royal pastime for many centuries in China• Tang Dynasty paintings show evidence of the game played• 11 out of 19 emperors of the Tang Dynasty were actively engaged in the game

FASHION时尚

• Official brand of the United States Polo Association (USPA)

Fashion: U.S Polo Association时尚

• In 1837, Hermès was established as a harness workshop 马具工厂 in Paris, dedicated to serving European noblemen.

• Hermès created some of the finest wrought harnesses and bridles for carriage trade• Their fashion and ad designs have always had an equestrian influence or element.• Hermès has sponsored horse shows in relation to its history with equestrian sport.

Fashion: Hermès 时尚 : 爱马仕

• In 1906, The House of Gucci sold leather goods to horsemen in Florence, Italy.• Today, the trademark signature of Gucci is the Gucci horsebit on all their designs.• Gucci has sponsored horse shows in relation to its history with equestrian sport.• Gucci sponsors Edwina Alexander, the world’s current number one female professional show jumper

Fashion: Gucci 时尚 : 古奇

• The iconic polo shirt has been worn by not only polo players, but also people around the world.

• It has become a fashion staple being produced by many brands internationally.

Fashion: Polo Shirts 时尚 : 马球衬杉

• Attire styled after the equestrian style or merchandise with horses on it makes consumers feel closer to being part of the elitist class, given that equestrian sports are considered prestigious and expensive.

Fashion: Equestrian-influenced 时尚

COMPETITIVE竞争

• Polo is a competitive team sport that requires skill

A bump/ride-off - 敏捷和警惕性It requires agility and vigilance so as to

not endanger the horses or players

Hooking - 战略和战术Strategy and tactic is essential to prevent

a foul in this defensive move

续航力，坚固Stamina and sturdiness determines

how well you maneuver your horse

战略 , 团队精神Strategy and teamwork required to

ensure welfare of players and horses

Competitive竞争

Competitive竞争

Competitive竞争

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