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Sunil Gavaskar,
Chairman
India’s first sports management company
Madison World is a diversified group with 20 units across 10 specialized functions in Advertising, Media, Outdoor, PR, Rural, Retail Entertainment, BTL, Mobile, Events and Sports
Sam Balsara
Chairman, Madison and Director, PMG
India’s top media agency (ET-2008)
PMG IS PART OF
Noomi MehtaMD, Selvel
Advertising and Director, PMG
Asia’s largest outdoor agency
Selvel with its pan-India presence has been at the forefront of delivering comprehensive outdoor solutions to clients
Together, we deliver :
360 degree sporting and media solutions to our clients
Established in 1986
Many firsts to our credit :- Pioneers in media syndication
- First ever sports program on Indian television- First ever full fledged Cricket Rating- First ever cricket credit card in India with Citibank
We work with all major blue chip companies
across IndiaAll Cricket Ratings and awards in India done by PMG
Work across sports : cricket, football, golf, tennis, chess, motorsport
Consultants for
Sponsorships
Event Conceptualiz
ation and marketing
Awards & Ratings
Media Syndication
Sports PR
Television Production
CONSULTANCIES FOR SPONSORSHIPS
India-SL-Bangladesh Tri-Series Associate Rights – Airtel
VISA Endorsements for Sachin Tendulkar
EVENT CONCEPTUALIZATION & MARKETING With expertise in a wide variety of events including cricket, football, golf and
tennis, PMG DELIVERS UNIQUE, HIGHLY-EFFICIENT AND COST-EFFECTIVE SPORTING SOLUTIONS TO ITS CLIENTS
Castrol Asian Cricket Awards Castrol Cricket Awards Ceat Cricket Awards
Times Shield T10 Corporate Cricket Challenge
A Case Study
Post Event Analysis
• Making the event the biggest golfing event in India through post event research and analysis
Implementation
• Launched the Signature Club Golf Champs in top cities in India
Recommendation
• Create India’s biggest club golf championship
Client Brief
• Signature Whiskey to associate with Golf in India
Research
• Different platforms available for golf in India
Analysis
• Cluttered corporate golf scene
• Untapped club golf market
Top Right : Jyoti Randhawa
Bottom Left : Riya Sen at launch of 2008 event
Bottom Right : Victorious Chandigarh team
AWARDS & RATINGSPMG has conceptualized, created, maintained and organized some of
the Cricket’s biggest ratings & awards
Client Brief
• Ceat to associate with cricket in India
• Leverage on the country’s biggest passion
• Low budgets, cannot afford live cricket
• Create annual sustainable, low cost 360 degree property
Research
• Different platforms available for cricket in India
• Research on cost investments and ROI of each option
• Research on white spaces in cricket
• Research on fits with Ceat’s image
Analysis
• Corporate cricket tournaments are far too many, with no uniqueness
• The costs of direct association with cricketers are high
• An official rating system and awards for Indian cricket are non existent
Recommendations
• Create India’s first cricket ratings system for international cricket
• Launch the Ceat Cricket Awards as an annual function honouring the best in cricket
• 360 degree program involving print, television, BTL
Research
• Television spots on live TV showcasing ratings of incoming batsman, bowler
• Print : Weekly syndicated articles on Ceat Cricketer of the Week by Sunil Gavaskar
• BTL : Quizzes, Debates, bat signing
Analysis
• Need for separate domestic ratings system
• Launch Ceat Domestic Ratings and Ceat Domestic Cricket Awards
Awards, performances and branding at the Ceat Domestic
Cricket Awards 2008
MEDIA SYNDICATIONPioneers in media syndicationOver 300 articles a year
Print PropertiesPublished in English and vernacular papers across
various states in India
Articles by the world’s greatest sports personalities
Ranging from hockey to tennis to motorsport to football and cricket, we are associated with all the top athletes from across the globe
SPORTS PRA completely different PR exercise to traditional PR as it deals
with a completely different set of journalists and media persons
PMG delivers specialized Sports PR solutions to corporates revolving around their events and handles PR for all PMG events
A few PR activities we have handled in the past : • McDowell’s Signature Club Golf Championship• CEAT Cricket Ratings & Awards & Castrol Asian Cricket Awards• Indian Memory Championships• McDowell’s Futsal Friendzy
Press Conference for the Indian Memory Championship
Jonty Rhodes at a Wine’s Press Conference
Television ProductionPMG pioneered sports programming in the country for television in
India Has the unique honour of being among the first Indian producers to
be commissioned by Star SportsProduced Audio Visuals for various sports awards ceremony for our
clients as well as BCCI, MCA and other sporting bodies/associationsProduced a One Hour Special DVD on Sachin Tendulkar for the
overseas market, that sold over 20,000 copies
Produced programmes for the leading channels like:
Thank You!