NO ELEVATORS DAY

Organizers: Supported by:

EUROPEAN NO ELEVATORS DAY

No Elevators Day is a pan-European initiative which is part of NowWeMOVE campaign

initiated by International Sports and Culture Association (ISCA).

It has two main objectives:

• Focus the public’s attention on the importance of physical activity for health and

wellbeing

• Demonstrate how easy it is for citizens to be active despite their busy everyday

lives.

ISCA and its local partners will invite citizens and various organisations, institutions

and companies to seal off some of the elevators and escalators in their premises and

to encourage their employees or colleagues to take the stairs.

The event is voluntary and some elevators and escalators will stay open for people

with disabilities and medical conditions, and to those who simply do not want to take

part in the event.

European No Elevators Day is a long-

term initiative that aims to reach the EU

and respectively each country’s

institutions, organizations and

businesses, and to generate positive

publicity around the benefits of daily

physical activity.

SUSTAINABILITY

COMMUNICATION OBJECTIVE

To raise the awareness of the importance of physical activity on European and

national level .

KEY MESSAGES

It’s easy to have more physical activity in our everyday lives - “Look around and find your move, despite your busy agenda”

The physical activity is important both for your personal life and for our societies -“Regular physical activity helps people be healthier and decreases costs for the societies”

Be a part of a global effort to support the healthy lifestyle by joining NWM activities - “It’s easy to join”

Encouraging physical activity across Europe needs proper policies and cross-sector approach - “Demonstrate that you are part of these efforts”

EUROPEAN NO ELEVATORS DAY

PLAN FOR ACTION

IMPLEMENTATION DATE

No Elevators Day will happen on a European level on

05.06.2015

STEP 1: DECIDE

The implementation of “No Elevators Day” in your

country, office, school, university

STEP 2: MAP YOUR PARTNERS

Partners could be from any sector

• Ministry of health

• Mayor of your city

• Your boss or your subordinates

• People with influence that could join the call for action and support you;

• Health and patience organizations;

• Association of Municipalities in your country

• Professional syndicates

• National/local media to become your media partner for free

• Companies and other institutions to join

• Schools, Universities

• Others

STEP 3: PROMOTE

Announce your event or events on your web-site, FB group, FB channel, Twitter, Ask people to join in.

Use NoElevator’s day resources to share the campaign and invite people to skip the stairs for one day.

STEP 4: ORGANIZE A MAIN EVENT

Action Steps: *

1. Find a suitable building;

2. Discuss your stairwell initiative with building management and/or building owner.

3. Seek tenants’ buy-in to the stairwell initiative.

4. Learn about acceptable signage and the parameters/restrictions.

5. Check stairwells

• Assess the condition of your stairwells.

• Consider any maintenance issues that may need to be addressed before hanging up the posters for the

stairwell initiative.

4. We encourage you to find a champion to lead the stairwell initiative,

5. Improve your stairwells

• Ensure that your stairwell is clean and well lit and safe.

6. Announce stairwell initiative

• Hang encouraging posters near elevators and stairs.

• Hang motivational posters inside stairwells.

• Communicate the goal of the stairwell initiative to participants.

• Post weekly updates and reminders about the stairwell initiative through your social media channels.

• Find cheerleaders and champions and put them in positions where they can encourage others for the

stairwell initiative.

• Assure that individuals who cannot take the stairs due to limited mobility or other reasons are not made to

feel ashamed because they cannot participate.

*Actions steps courtesy to

StairWell Initiative

STEP 5: HAVE FUN

THANK YOU FOR JOINING US

Organizers

Supported by: