NEW YORK KNICKS“KNICKERBOCKERS”

By: Erin Suprunuk

NBA

Atlantic Division Eastern Conference National Basketball Association Versus: Boston Celtics, the New

Jersey Nets, the Philidelphia 76ers, and the Toronto Raptors

Home Arena

Madison Square Garden: Manhattan, New York

Seats 19,763 fans

Tickets

Courtside: $1,838- $3,658 per ticket Upper bowl: $158- $251 per ticket

The Team

Coach: Mark D’Antoni Key players: Chauncey Billups, Anthony

Carter, Carmelo Anthony, and Derrick Brown

Anthony Carter

Chauncey Billups

Derrick Brown

Derrick Brown is one of the New York Knicks key players in the 10-11 season and can help the brand flourish.

Carmelo Anthony

New York City

Population: 1,629,054 23 square miles Median household income: $68,402 78.7% Graduate 9.8% Unemployment 16.9% Below poverty

New York City

Target Market

Middle aged men Dad’s and their sons New York natives 47.38% of New York cities population

are males 15.77% of that are middle aged 35-44 years of age

Knicks Cheerleaders && Key Players

Fans of the Knicks

Jerseys

Logo

Clothing

KNICKS