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Group members

Waleed alfuraih Mohamed alsubaie Abdulallah albassam Motaz alsharikh Saleh alanzi

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MMA Evolution

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Origins The sport mixed martial arts (MMA) itself has

roots from the Greek Olympic sport known as Pankration

The Greek competitors had only two rules: no biting and no eye gouging.

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Fighting Styles

In the striking aspect Muay Thai , Boxing and Kickboxing are the most common styles of fighting

• In the grappling aspect wrestling, Brazilian Jiu Jitsu and Judo are the most prevalent.

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Top tourment

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Origins• The UFC was inspired by the Brazilian fighting tournaments

known as vale tudo.

• In 1993 Rorion Graciea, of the legendary Gracie family, introduced vale tudo to the American market.

• In 1993 Rorion founded the UFC

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Ufc balance sheet

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Target custumoer

Male youth between 18 and 34

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Why its possible to be appliedd in kuwait

kuwait welcomed MMA in a special way, and better than most other countries.

Being the best , the champion , the most aggressive and having glory are what attract the kuwaity youth to this kind of sport

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Local example

GFC started their business in 2011 .

The gfc 1 was a good start and they did much better in gfc 2 and 3.

sponsors is what makes it profitable and tickets too

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Business model

5 questions you need to apply a business model

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(A) Who's your target customer?

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(B) What customer problem or challenge do you solve?

# Fighters passion to compete . # Participating in tournaments locally rather than

searching abroad.

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© What value do you deliver? Having a local brand to represent a fair and

honest competing championship.

Fans emotional attachment to their favorite sport .

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(D) How will you reach, acquire, and keep customers?

- Events - Products - Social media

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(E) How will you define and differentiate your offering?

- excluding only professional fighters

- owning a decent place for the fight events.

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Most common complainbrutality

MMA : - 23.6% chance of

receiving an injury in professional MMA fight

- 3.8% risk of serious injury

NFL

- 60% of players have endured a concussion

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Rules of MMA

• - Hitting with the head• - Eye gouging• - Biting• - Hair pulling • - Attack to the groin • - Striking on the back of the head

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Conclusion

MMA is a developing sport and a great business opportunity to be establish in kuwait yet we face one problem which it is being in a business mainstream as a huge profitable business