Upload
amir-somoggi
View
1.527
Download
0
Embed Size (px)
Citation preview
March 2016
MLS EfficiencyWhich teams were more efficient in 2015 season?
Amir Somoggi
Sports marketing and management consultant
Amir Somoggi – São Paulo- Brazil
Sports marketing and management consultant
Linkedin Influencer.
2
About the author
Contact Info
+55 11 99749-2233
@amirsomoggi
Amir SomoggiSão Paulo, Brazil.
Consultancy to clubs, sponsors, agencies and investors. Experience in sport marketing projects, sponsorship, branding, clubs globalization projects, financial viability and business planning.
Responsible for the publication of hundreds of surveys, researches, articles and releases about Sports Business.
+ 20 years' experience with marketing.
+ 15 years' experience at Sports Industry.
Deep knowledge about the Football Industry in Europe, and US Professional Leagues and the applicability for the Brazilian market. Responsible to bring new concepts of football clubs professional management in Brazil.
Amir Somoggi
Independent sports marketing and management consultant
3
MLS Efficiency
Next Sunday will begin another MLS season. The 2016probably will be the best in history.
This survey aims to analyze which were the most efficientclubs in MLS last season.
To define the efficiency was considered the total spending onthe most expensive players of each team and theirperformance in the regular 2015 season.
The league allows teams to hire stars of world football, rule"designated players." These star players receive wages wellabove the salary cap.
The efficiency of each team is calculated by a simplecomparison:
Position in the table in the regular season
X
Annual salary spending with their 3 most expensive players.
Amir Somoggi
Independent sports marketing and management consultant
4
MLS EfficiencyRanking of MLS teams with higher wage costs
Annual spending on the 3 most expensive athletes in 2015- US$ million
Amir Somoggi
Independent sports marketing and management consultant
Source- MLS Players Union- Amir Somoggi Analysis
5
MLS Efficiency
Amir Somoggi
Independent sports marketing and management consultant
Ranking of MLS biggest salariesAnnual earnings in 2015- US$ million
Source- MLS Players Union- Amir Somoggi Analysis
6
MLS Efficiency
Amir Somoggi
Independent sports marketing and management consultant
The teams that spend more with their 3 most expensiveplayers were the Toronto FC, LA Galaxy, New York City,Seattle Sounders and Orlando City.
However were not the teams that had the highest fieldefficiency.
The graphs show for the Eastern Conference and Westernthe efficiency position of each team.
The number in front of the teams is their position
in the final classification of its Conference and
the number at the end of each team, the
amounts spent with their 3 most expensive
players.
The 10-team Eastern Conference spent US$ 52.7 millionwith its more expensive players, the 10 teams in theWestern Conference spent US$ 42.0 million.
7
MLS Efficiency
Source- Amir Somoggi Analysis
Amir Somoggi
Independent sports marketing and management consultant
Efficiency Ratio 2015- MLS Eastern Conference - US$ million
1 NY Red Bulls; 1,5
2 Columbus Crew; 2,3
3 Montreal Impact; 3,0
4 DC United; 1,3
5 New England; 4,0
6 Toronto FC; 18,4
7 Orlando City; 8,2
8 New York City FC; 13,9
9 Philadelphia Union; 1,8
10 Chicago Fire; 2,8
-
2,0
4,0
6,0
8,0
10,0
12,0
14,0
16,0
18,0
20,0
1 2 3 4 5 6 7 8 9 10
8
MLS Efficiency
Amir Somoggi
Independent sports marketing and management consultant
Efficiency Ratio 2015- MLS Western Conference - US$ million
1 FC Dallas; 1,2
2 Vancouver Whitecaps; 2,6
3 Portland Timbers; 2,6
4 Seattle Sounders; 8,8
5 LA Galaxy; 16,6
6 Sporting KC; 2,1
7 San José; 2,3
8 Houston Dynamo; 1,7
9 Real Salt Lake; 2,2
10 Colorado Rapids; 1,9 -
2,0
4,0
6,0
8,0
10,0
12,0
14,0
16,0
18,0
1 2 3 4 5 6 7 8 9 10
Source- Amir Somoggi Analysis
9
MLS Efficiency
Amir Somoggi
Independent sports marketing and management consultant
The most efficient teams in MLS in 2015, were those who achievedbetter results in the field without spending much with stars.
In the Eastern Conference the features were the NY Red Bulls,Columbus Crew, DC United and Montreal Impact.
These teams had much more efficiently than the more spent withstars as Toronto FC New York City and Orlando City.
In the Western Conference the most efficient were the FC Dallas,Vancouver Whitecaps and Portland Timbers.
The Seattle Sounders was the only one among the most spent and toregister a better position.
10
MLS Efficiency
Amir Somoggi
Independent sports marketing and management consultant
In the overall comparison of the 20 teams in MLS in 2015, this is the ranking of most efficient clubs.
#1 New York Red Bulls
#2 FC Dallas
#3 Vancouver Whitecaps
#4 Columbus Crew
#5 Portland Timbers
#6 Montreal Impact
#7 D.C. United
#8 Sporting Kansas City
Source- Amir Somoggi Analysis
11
MLS Efficiency
Amir Somoggi
Independent sports marketing and management consultant
The MLS proves once again that soccer is not an exactscience.
With the 2016 season results will be possible to evaluatemore conclusively the US soccer teams efficiency.