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March 2016 MLS Efficiency Which teams were more efficient in 2015 season? Amir Somoggi Sports marketing and management consultant Amir Somoggi – São Paulo- Brazil Sports marketing and management consultant Linkedin Influencer.

MLS Teams Efficiency - Amir somoggi- March 2016

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Page 1: MLS Teams Efficiency - Amir somoggi- March 2016

March 2016

MLS EfficiencyWhich teams were more efficient in 2015 season?

Amir Somoggi

Sports marketing and management consultant

Amir Somoggi – São Paulo- Brazil

Sports marketing and management consultant

Linkedin Influencer.

Page 2: MLS Teams Efficiency - Amir somoggi- March 2016

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About the author

Contact Info

[email protected]

+55 11 99749-2233

@amirsomoggi

Amir SomoggiSão Paulo, Brazil.

Consultancy to clubs, sponsors, agencies and investors. Experience in sport marketing projects, sponsorship, branding, clubs globalization projects, financial viability and business planning.

Responsible for the publication of hundreds of surveys, researches, articles and releases about Sports Business.

+ 20 years' experience with marketing.

+ 15 years' experience at Sports Industry.

Deep knowledge about the Football Industry in Europe, and US Professional Leagues and the applicability for the Brazilian market. Responsible to bring new concepts of football clubs professional management in Brazil.

Amir Somoggi

Independent sports marketing and management consultant

Page 3: MLS Teams Efficiency - Amir somoggi- March 2016

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MLS Efficiency

Next Sunday will begin another MLS season. The 2016probably will be the best in history.

This survey aims to analyze which were the most efficientclubs in MLS last season.

To define the efficiency was considered the total spending onthe most expensive players of each team and theirperformance in the regular 2015 season.

The league allows teams to hire stars of world football, rule"designated players." These star players receive wages wellabove the salary cap.

The efficiency of each team is calculated by a simplecomparison:

Position in the table in the regular season

X

Annual salary spending with their 3 most expensive players.

Amir Somoggi

Independent sports marketing and management consultant

Page 4: MLS Teams Efficiency - Amir somoggi- March 2016

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MLS EfficiencyRanking of MLS teams with higher wage costs

Annual spending on the 3 most expensive athletes in 2015- US$ million

Amir Somoggi

Independent sports marketing and management consultant

Source- MLS Players Union- Amir Somoggi Analysis

Page 5: MLS Teams Efficiency - Amir somoggi- March 2016

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MLS Efficiency

Amir Somoggi

Independent sports marketing and management consultant

Ranking of MLS biggest salariesAnnual earnings in 2015- US$ million

Source- MLS Players Union- Amir Somoggi Analysis

Page 6: MLS Teams Efficiency - Amir somoggi- March 2016

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MLS Efficiency

Amir Somoggi

Independent sports marketing and management consultant

The teams that spend more with their 3 most expensiveplayers were the Toronto FC, LA Galaxy, New York City,Seattle Sounders and Orlando City.

However were not the teams that had the highest fieldefficiency.

The graphs show for the Eastern Conference and Westernthe efficiency position of each team.

The number in front of the teams is their position

in the final classification of its Conference and

the number at the end of each team, the

amounts spent with their 3 most expensive

players.

The 10-team Eastern Conference spent US$ 52.7 millionwith its more expensive players, the 10 teams in theWestern Conference spent US$ 42.0 million.

Page 7: MLS Teams Efficiency - Amir somoggi- March 2016

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MLS Efficiency

Source- Amir Somoggi Analysis

Amir Somoggi

Independent sports marketing and management consultant

Efficiency Ratio 2015- MLS Eastern Conference - US$ million

1 NY Red Bulls; 1,5

2 Columbus Crew; 2,3

3 Montreal Impact; 3,0

4 DC United; 1,3

5 New England; 4,0

6 Toronto FC; 18,4

7 Orlando City; 8,2

8 New York City FC; 13,9

9 Philadelphia Union; 1,8

10 Chicago Fire; 2,8

-

2,0

4,0

6,0

8,0

10,0

12,0

14,0

16,0

18,0

20,0

1 2 3 4 5 6 7 8 9 10

Page 8: MLS Teams Efficiency - Amir somoggi- March 2016

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MLS Efficiency

Amir Somoggi

Independent sports marketing and management consultant

Efficiency Ratio 2015- MLS Western Conference - US$ million

1 FC Dallas; 1,2

2 Vancouver Whitecaps; 2,6

3 Portland Timbers; 2,6

4 Seattle Sounders; 8,8

5 LA Galaxy; 16,6

6 Sporting KC; 2,1

7 San José; 2,3

8 Houston Dynamo; 1,7

9 Real Salt Lake; 2,2

10 Colorado Rapids; 1,9 -

2,0

4,0

6,0

8,0

10,0

12,0

14,0

16,0

18,0

1 2 3 4 5 6 7 8 9 10

Source- Amir Somoggi Analysis

Page 9: MLS Teams Efficiency - Amir somoggi- March 2016

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MLS Efficiency

Amir Somoggi

Independent sports marketing and management consultant

The most efficient teams in MLS in 2015, were those who achievedbetter results in the field without spending much with stars.

In the Eastern Conference the features were the NY Red Bulls,Columbus Crew, DC United and Montreal Impact.

These teams had much more efficiently than the more spent withstars as Toronto FC New York City and Orlando City.

In the Western Conference the most efficient were the FC Dallas,Vancouver Whitecaps and Portland Timbers.

The Seattle Sounders was the only one among the most spent and toregister a better position.

Page 10: MLS Teams Efficiency - Amir somoggi- March 2016

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MLS Efficiency

Amir Somoggi

Independent sports marketing and management consultant

In the overall comparison of the 20 teams in MLS in 2015, this is the ranking of most efficient clubs.

#1 New York Red Bulls

#2 FC Dallas

#3 Vancouver Whitecaps

#4 Columbus Crew

#5 Portland Timbers

#6 Montreal Impact

#7 D.C. United

#8 Sporting Kansas City

Source- Amir Somoggi Analysis

Page 11: MLS Teams Efficiency - Amir somoggi- March 2016

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MLS Efficiency

Amir Somoggi

Independent sports marketing and management consultant

The MLS proves once again that soccer is not an exactscience.

With the 2016 season results will be possible to evaluatemore conclusively the US soccer teams efficiency.