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MLB MOMENTS

MLB Moments

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Presentation designed for 2013MLB.com's College Challenge at Syracuse University.

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Page 1: MLB Moments

MLB MOMENTS

Page 2: MLB Moments

ContentMLB Moments OverviewVideos/Photographs (Gameplay)Leader BoardsPinch HitsMy ClubhouseBaseball & InstagramConclusion

Page 3: MLB Moments

MLB Moments OverviewCapture unique

perspectivesVideosFavorite playersStadium aspectsPersonal moments

with friendsUser Objective:

Deliver moments on a social media platform and be recognized as a “Cooperstown Legend”

Page 4: MLB Moments

Videos/PhotographsPhotograph and

video organization“Most Recent” filter“Select Team” filterCaption underneath

photograph with title, HR count, and comments

Scroll feature along side

Page 5: MLB Moments

Video/Photograph Gameplay Users will be able to acknowledge the

photograph or video as a “Home-Run” Ability to comment on the momentHome Runs accumulate (“Like” button)Home Run recognition in “Leader Boards”

section

Page 6: MLB Moments
Page 7: MLB Moments

Pinch HitsFun spin on photographs

and videos for users in season & off season

Allows users to be part of the action

Reenact, recreate, or share personal actions in response to a designated MLB Moments TopicReenact your teams

favorite momentRewrite historyWhere do you watch your

favorite team play?Top 5 batting stances

reenacted

Page 8: MLB Moments

My ClubhouseAccomplishments

Trophy Case of all of your up-to-date accomplishments

Cooperstown PlaquesWeekly All-Star

awards

FriendsSpecific feed to view

what friends on your friends list are posting

My MomentsArchive of everything

you have posted

Page 9: MLB Moments

My Clubhouse AccomplishmentsEvery user will have their own Trophy Case

under “Accomplishments”25 Home-Runs = “Bronze Slugger” trophy50 Home-Runs = “Silver Slugger” trophy75 Home-Runs = “Gold Slugger” trophy100 Home-Runs = “Platinum Slugger” trophyUsers will receive an “All-Star” jersey every

time they are listed on the All-Star Leader BoardUsers will receive a “Cooperstown Plaque” if

they are recognized as a Cooperstown Legend at the end of the week

Page 10: MLB Moments

Baseball & InstagramSEE GRAPHIC

Page 11: MLB Moments

ConclusionSocial media platform that engages all ages

Eliminates niches – easy for everyone to understand and use

Stems from interests of younger audienceDo not have to be an avid MLB fan to use it,

but avid baseball fans will love itWill create a buzz around current MLB fan

base