What is Pinterest

• Launched in 2010• Pin board style social image sharing tool• Manage theme based collections of images• Re-pin images you like• Click through to the website that is housing the image• Follow, comment, tag and re-pin images

Example of a user account

Pinterest stats

20% of Facebookers are on Pinterest daily

Pinterest stats

Brand example

• Brand – Honda• Requirements – To launch the official Honda board and to use

a visual element to market their cars• Campaign – Honda Pintermission• Objective – Get people to take a 24 hour break from Pinterest

Honda

Pintermission

Pintermission

Conclusion

• The level of adoption means that it will become one of the main stream players comfortably sitting among the social platform elite.

• It takes minutes to set up and you can still be considered to be an early adopter

• No invitation required any more• Should be considered for any marketing campaign