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Michael J. Emigh Is The Director Of Michael J. Emigh Is The Director Of Membership At New Era Golf Membership At New Era Golf

Michael J. Emigh

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Michael J. Emigh is also the Director of membership and marketing at New Era Golf which controls central Ohio's golf courses. This group recently added a $2.3 million purchase of New Albany Links Golf Club which is a semi-private course located in New Albany.

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Page 1: Michael J. Emigh

Michael J. Emigh Is The Director Michael J. Emigh Is The Director Of Membership At New Era GolfOf Membership At New Era Golf

Page 2: Michael J. Emigh

Michael J. Emigh is the Director of Marketing at Michael J. Emigh is the Director of Marketing at New Era Golf, Central Ohio. His responsibilities at New Era Golf, Central Ohio. His responsibilities at New Era Golf include - developing and New Era Golf include - developing and implementing membership and outreach strategy implementing membership and outreach strategy for recruitment of new members and retention of for recruitment of new members and retention of current members; coordinating, managing, current members; coordinating, managing, tracking,tracking,

Page 3: Michael J. Emigh

And evaluating all membership and renewal And evaluating all membership and renewal activities, including new member mailings, renewal activities, including new member mailings, renewal mailings, and special appeals; developing programs mailings, and special appeals; developing programs and services for members; developing and and services for members; developing and executing member and community surveys and executing member and community surveys and polls, focus groups, and interviews to determine polls, focus groups, and interviews to determine member needs and programs; coordinating special member needs and programs; coordinating special events for members as needed;events for members as needed;

Page 4: Michael J. Emigh

And developing membership marketing and And developing membership marketing and promotional materials, including welcome kits and promotional materials, including welcome kits and collateral to use at events and in direct marketing collateral to use at events and in direct marketing campaigns. At New Era Golf, Michael J. Emigh is campaigns. At New Era Golf, Michael J. Emigh is also responsible for working with staff on also responsible for working with staff on communicating member needs through website, communicating member needs through website,

Page 5: Michael J. Emigh

Newsletter, and other communication vehicles; Newsletter, and other communication vehicles; responding to requests for information from responding to requests for information from members; contributing to newsletter, publications members; contributing to newsletter, publications and website; creating ongoing annual membership and website; creating ongoing annual membership plan with goals and metrics for projects, plan with goals and metrics for projects, monitoring and reporting on progress against monitoring and reporting on progress against goals;goals;

Page 6: Michael J. Emigh

Developing budgets and tracking financial progress Developing budgets and tracking financial progress of member acquisition, retention, and marketing of member acquisition, retention, and marketing projects; and growing the game of Golf. He also projects; and growing the game of Golf. He also works for brand development, web site traffic works for brand development, web site traffic growth, web site user interface and advertising growth, web site user interface and advertising revenue. He developed brand strategy and revenue. He developed brand strategy and statistics systems.statistics systems.

Page 7: Michael J. Emigh

About Michael J. EmighAbout Michael J. EmighMJ. Emigh works at New Era Golf, and provides MJ. Emigh works at New Era Golf, and provides services such as Golf membership, consulting, and services such as Golf membership, consulting, and management at the firm. He does many good things management at the firm. He does many good things for the community. He teaches kids the game of for the community. He teaches kids the game of golf and gives them the opportunity to play the golf and gives them the opportunity to play the game.game.