Media Relations in Sport: March 6, 2012

Media Relations in SportLecture: 3.6.12

University of CincinnatiBy Jackie Reau

Final Exam Prep

•Five multiple choice questions•Three opinion essays (cite all references)

Final Exam Prep•Changing technology of media with deadlines, reader/listener engagement•Trends in media in sport

–Explosion of social media to engage readers/listeners/viewers–24/7 deadlines as news breaks on Twitter, blogs, websites–Know your audience to sell your information (ratings and newspapers)

•Various writing styles:–Opinion or column, subjective viewpoint–News with no opinion, objective viewpoint

Final Thoughts•Three Keys for Success in the Field of Sports

–Communications Skills (written, verbal)–Connect with Influencers who hold the keys to your “dream job”

•Internships•Linkedin•Professional meetings

–Build your resume with experience (no job is too small)

March Madness Speedwriting

#1

Write a 140 character tweet from Coach John Calipari to University of Kentucky fans thanking them for their support during their SEC league play this season. Use at least one Twitter symbol in the message.

*One minute


A big shout out to #BigBlue Country for your amazing support this @SEC season. Here’s to a successful #MarchMadness run! Go Cats!


#2

Write an email to 1,500 Big East fans and donors to University of Connecticut, who applied for tournament tickets but have been closed out because UC ticket office didn’t submit their requests in time.

*Three minutes

March Madness SpeedwritingDear Mr./Ms. Last Name Here,

I am writing to inform you that your ticket request for the 2012 Big East tournament will not be fulfilled this year. Enclosed is a full refund for your payment in addition to a voucher for four tickets to a game during the 2013 season.

However, we would like to share information on our preferred secondary ticket provider, StubHub, who can offer tickets to all of tournament games using unsold tickets from other schools.

We thank you for your continued support of Huskies Athletics. Please feel free to call me directly if you have any questions.

Signed,Director of Ticketing ServicesUniversity of Connecticut


#3

Opinion Blog Post for Cincinnati.com on whether UC men’s basketball team will make a run on the NCAA tournament, cite two references from a coach, player (no more than five sentences)

*10 minutes

March Madness SpeedwritingKilpatrick Key for Bearcats Tourney Success

University of Cincinnati standout Sean Kilpatrick has led the Bearcats in scoring in double figures this season (25 out of 31 games) and is the only player to earn all-conference honors. Kilpatrick, who has improved his long-range game, is key for the Cat’s success, especially as they make their case at the Big East tourney.

Coach Cronin is preaching patience to his big guy as the Cats begin tournament play on Thursday. Hopefully, Kilpatrick maintains his momentum, especially behind the three-point arc.

http://news.cincinnati.com/article/20120305/SPT0101/303050172/UC-s-Kilpatrick-remains-focused-improving?odyssey=tab|topnews|text|UC


#4

Statement from Coach Smith on the season-ending injury of his player, Jerome Jones, who suffered an ACL injury during the conference finals (no more than 3 sentences)

*Five minutes


Media Statement

“Jerome Jones suffered an ACL injury in today’s game against Syracuse University. We are evaluating his injury with our medical team and will have no further comment until a full physical evaluation.”

-Coach Gene Smith, Head Coach, Seton Hall University


#5

Lead for a news capsule in USA Today on the NCAA Women’s Tournament where Notre Dame will face Georgetown in Washington D.C. on the campus of Georgetown University. Mrs. Michelle Obama and Dr. Jill Biden are expected to attend and sit courtside with the Obama daughters. (no more than three sentences)

*Seven minutes


WASHINGTON, DC (March 6, 2012) The 2012 women’s Big East tournament will get underway today at McDonough Arena with Notre Dame and Georgetown tipping off at 2 p.m. with First Lady Michelle Obama, her daughters, and Second Lady Dr. Jill Biden, expected to be in attendance.

Good Night And

Good Luck