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MAKING THE MOST OF DIGITALAli Donnelly
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WHY?
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WHO’S IN CHARGE?
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WHO ARE YOU TRYING TO REACH?
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WHERE ARE YOU SAYING IT?
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CLUB WEBSITES
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SOCIALMEDIA
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Over 50% of Internet users either don’t use any social networks, or use just one (i.e. Facebook).
CONTRARY TO POPULAR BELIEF, MOST PEOPLE AREN’T USING MULTIPLE SOCIAL NETWORKS.
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2012-2013 % of online adults who use the following social media websites, by year
Pew Research Center’s Internet Project Tracking Surveys, 2012-2013
Facebook Linkedin
67
2015 16 13
71
22 21 18 17
Pinterest Twitter Instagram
2012 2013
SOCIAL MEDIA SITES
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There are now over 1.28 billion Facebook users
23 percent of Facebook users
login at least 5 times per day
Facebook is aging. 45% of Internet users aged 65+ use Facebook.
Almost all social networkers use
Facebook. In fact, over 80% of ‘other’
social network users also use
Facebook.
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• Fridays are Facebook’s best day for engagement
• Photos drive engagement on Facebook pages
• Post in a timely way, know the best days and times to post updates for your demographics
• Don’t spam people; post thought-out content
• When you want to interact with your audience it’s a good place to start conversations
FACEBOOK TIPS
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There are now over 550 million registered users
34% of marketers use Twitter
to successfully generate leads
Twitter was the fastest growing network with a
44% growth from 2012-2013
215 million monthly active users
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• Ideally, you should respond within an hour on Twitter
• Late night is the best time for retweets
• Your prime time for interaction is during the events
• Follow other similar organisations
• Create your own hash tags (#wrugby)
TWITTER TIPS
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Instagram has 200 million active
monthly users
Instagrammers also use Twitter. There is
a 50% crossover between the
networks
20 Billion+ photos have been shared on
Instagram to date
23% of teens consider Instagram their favorite social
network
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• Create your own space
• Use hash tags
• Show emotion in your images
• Instagram is about quality, not quantity
• Create your own space, become a role model
• Use photography well
INSTAGRAM TIPS
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TEAM TOOLSWHATSAPPTEAMSNAPPITCHERO
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YOUR STRATEGY
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WE NEED TO START WE NEED A STRATEGY
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SET YOUR GOALS AND DECIDE HOW YOU’RE GOING TO DELIVER THEM
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ASSIGN THE RIGHT PEOPLE TO TAKE IT ON
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SORT OUT YOUR WEBSITE CONTENT
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WRITE A BRIEF SOCIAL MEDIA PLAN AND IMPLEMENT IT
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INCLUDE LINKS TO YOUR PLATFORMS WHERE YOU CAN
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INCLUDE DIGITAL REFERENCES IN ALL PRINTED MATERIAL
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GET YOUR PLAYERS INVOLVED!
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QUESTIONS?
