1. 1. Andy Reed OBE We are Killing our Kids!
2. 2. "..an eclectic mix of sport, education, nutrition, outdoors, health, nursing etc !" Perfect I said - a Good start @andyjreed_obe
3. 3. www.sportsthinktank.com W.sajeimpact.net Various guises -
4. 4. 5 More Years?
5. 5. A Challenge to the Next Generation of Leaders... "....an eclectic mix of sport, education, nutrition, outdoors, health, nursing etc...." PERFECT!!!
6. 6. There is no longer any excuse not to act Inactivity Costs 2-8 -56bn The Inactivity Timebomb
7. 7. inactivity Sport is part of the spectrum of physical activity Active people survey figures show the challenge we face Future Foundation work shows the problem will get worse unless we think differently We need to think outside our current structures and silos if we are going to impact on the majority of people who don't do sport or enough physical activity - doing more of the same isn't working. 7
8. 8. Our Inactivity is Killing us It's Not about obesity!
9. 9. why wouldn't we act
10. 10. Contributors to Overall Health Status; The power of Health Behaviours 20% 20% 10% 50% Genetics Environmental Medical Care Health Behaviours
11. 11. Exercise does work & its cheap!
12. 12. We need to provide the solutions There are those who know how to navigate this world - don't be afraid to use them! 13
13. 13. Natural Environment (parks, rivers, nature, coastal) Schools Urban Environment Media and Social Marketing Campaigns Transport / Movement Networks Work place Community Primary Health care Sports INFRASTRUCTURE PROGRAMS POLICIES PLACES ACTIONS Necessary Components of Local Action on Physical Activity Partnerships Workforce Leadership Political Commitments LocalAction Plan National Targets R and D Resources $ Monitoring and Evaluation
14. 14. Its as much about our environment as the Gym!
15. 15. Amsterdam took the decision to create a cycle centred city - it didn't happen by accident
16. 16. Olympic Inspiration Did we inspire a generation?
17. 17. Sports Landscape School - PL, PE School Sport Community based sport Elite - UKsport No Compromise Physical Activity & Changing public Health Agenda Leisure, outdoor recreation Gym & Leisure Centre & Sports Development Austerity & Sport for Sports sake reducing
18. 18. Do we have the Political Will to make it Happen? 2015 will decide?
19. 19. Local Government & austerity 60% of cuts still to come!
20. 20. Joined up local approach Green Spaces & Leisure & health
21. 21. Technology & future Trends Threat & opportunity Gamification
22. 22. Technology
23. 23. Zombies - can't beat them - join them!
24. 24. Internet of everything 15% adopters - same as never been on the internet!
25. 25. Segment our work age, gender, race, class, disability
26. 26. For many it's becoming mobile
27. 27. Nudge measures & behaviour Change
28. 28. Gym ! Up to a point
29. 29. Thinking differently
30. 30. It is Bob we need to move Proportionate Univeralism -Greater spend on most deprived whilst cost neutral for those who can afford to pay
31. 31. Cross party, cross departmental response locally and nationally
32. 32. Are you going to be part of the solution Future proof your work with activity at its heart