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Assignment 3: Digital Publishing (SlideShare)
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INTRODUCTION
• KINETIC Online Sport Shop is an E-Commerce Website developed by the students of Faculty of Computer Science and Information Technology majoring in Software Engineering and Information System.
• Our group is given the task to promote/advertise our products via one of the social media, SlideShare.
• KINETIC Online Sport Shop provides an excellent shopping experience to the customers who purchase sport goods online.
About KINETIC Online Sport Shop
• All the products that we offer are ORIGINAL BRANDS.
• All the products we sell fulfill the safety policy and SIRIM.
• We counteract all the illegally copied, manufactured and/or distributed products.
KINETIC Online Sport ShopWe sell:
• Sports Shoes (Men & Women)
Running, Badminton, Basketball, Soccer, Tennis, Squash, Hockey, Children’s Sport Shoes, and more.
• Sports Apparel (Man & Women)
Track suit, Track pants, Swimming suit, Jersey and more.
• Sports Accessories (Man & Women)
Bottle, Bags, Cap, Eyewear, Electronic devices, Gloves, Protective Equipments, Socks, Sport Balls and more.
We Sell…
KINETIC Online Sport Shop
KINETIC Online Sport Shop
How to Shop?
1. Register as a member of KINETIC Online Sport Shop by clicking on “Register”
button.
2. Login as the member of KINETIC Online Sport Shop by clicking on “Login”
button.
3. Start shopping! Add the products you wish to buy to the cart by clicking “Add to
cart” button.
4. After product selection, click “Next” and choose the payment method to perform
payment.
5. Shipping charges apply according to carrier rates.
6. Product will be delivered within 7-12 working days once transaction is
completed.
1. Register• Register as a member of KINETIC Online Sports Shop. Fill in the form
below and click “Register”.
2. Login• Login as the member of KINETIC Online Sports Shop by clicking on
“Login” button. Enter your username and password and click “Login”
3. Start Shopping• Add desired product to the cart by clicking “Add to cart” button.
4. Check Out• Click “Next” to check out and perform the payment. Choose one of the
payment method to perform the payment.
Marketing Strategies
1. Brands
2. KINETIC Online Sports Shop Website
3. Customer Preferences (Statistics)
Nike33%
Adidas27%
Puma20%
Reebok16%
Others4%
Sports Shoes
Customer Preferences (Statistics)
Nike35%
Adidas27%
Reebok25%
Fila10%
Others3%
Sports Apparel
Customer Preferences (Statistics)
Yonex32%
Wilson19%
Prince20%
Li Ning15%
Others14%
Sports Accessories
4Ps of Marketing
Products
Price
Place (Online Shop)
Promotion
Competitive Advantages
• Reasonable price
• Promotion – Stock Clearance, Year-End Sales,
New Year Sales (Discount up to 50%)
• User friendly user interface – simple, intuitive
interace to enhance user experience
• ORIGINAL products and brands from the supplier
Presented BY:
LOKE MEE SIE 161105
LOW LI PING 161399
CHIN YOON MAY 161796
GOOI SIEW WOEI 161897
LIM FUI JIA 163197
TAN KIM LOONG 164021