Trekk In ItalyTrekk In Italy

Dennis BostTyler NichollsEvan CerasaniKarl Krauskopf

Katelyn Postlethwait

Dennis BostTyler NichollsEvan CerasaniKarl Krauskopf

Katelyn Postlethwait

Introduction Introduction Italy Italy

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Our Mission Our Mission

To provide athletes with the product they need, the service they want, the respect they deserve and the response that is expected from an exceptional sports company.

To provide athletes with the product they need, the service they want, the respect they deserve and the response that is expected from an exceptional sports company.

Company Profile Company Profile

•Sportswear Company

•Products (Athletic Cleatsdesigner shoes & Sports

Apparel)

• Our Service

•Sportswear Company

•Products (Athletic Cleatsdesigner shoes & Sports

Apparel)

• Our Service

Country Profile Country Profile

• Elitist of Europe

• Soccer Tradition

• Global Position

• Elitist of Europe

• Soccer Tradition

• Global Position

Hofstede’s Dimensions Hofstede’s Dimensions

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SWOT Analysis SWOT Analysis

Economy Economy

Politics Politics

LegalLegal

Marketing 4 P’s Marketing 4 P’s

Target Market Analysis Target Market Analysis

Product Product

Promotion Promotion

PricePrice

Distribution Distribution

International Controls International Controls

Reference Reference BB, . (2010). Judicial system in italy. Retrieved from

http://www.bbitaliantranslation.com/judicial-system-in-italy.html

Buyusa. (2011). Marketing u.s. products and services - italy. Retrieved from

http://www.buyusa.gov/italy/en/marketing_us_products.html

Cahoon, Ben. (2005). Italy. Retrieved from http://www.worldstatesmen.org/Italy.htm

CIA. (2011). Cia world factobook italy. Retrieved from

https://www.cia.gov/library/publications/the-world-factbook/geos/it.html

BB, . (2010). Judicial system in italy. Retrieved from

http://www.bbitaliantranslation.com/judicial-system-in-italy.html

Buyusa. (2011). Marketing u.s. products and services - italy. Retrieved from

http://www.buyusa.gov/italy/en/marketing_us_products.html

Cahoon, Ben. (2005). Italy. Retrieved from http://www.worldstatesmen.org/Italy.htm

CIA. (2011). Cia world factobook italy. Retrieved from

https://www.cia.gov/library/publications/the-world-factbook/geos/it.html

Reference (cont’d)Reference (cont’d) Doing Business , . (2011). Italy. Retrieved from

http://www.doingbusiness.org/data/exploreeconomies/italy/

Economic Freedom, . (2011). Italy. Retrieved from http://www.heritage.org/index/country/italy

Landed, Just. (2011). Laws and courts in italy. Retrieved from

http://www.justlanded.com/english/Italy/Articles/Visas-Permits/Legal-System

Nike. (2010, June 22). Fleka. Retrieved from

http://www.fleka.me/en/projects/nike-italia/nike-marketplace-mapping

State, . (2011). Background note: italy. Retrieved from http://www.state.gov/r/pa/ei/bgn/4033.htm

Doing Business , . (2011). Italy. Retrieved from

http://www.doingbusiness.org/data/exploreeconomies/italy/

Economic Freedom, . (2011). Italy. Retrieved from http://www.heritage.org/index/country/italy

Landed, Just. (2011). Laws and courts in italy. Retrieved from

http://www.justlanded.com/english/Italy/Articles/Visas-Permits/Legal-System

Nike. (2010, June 22). Fleka. Retrieved from

http://www.fleka.me/en/projects/nike-italia/nike-marketplace-mapping

State, . (2011). Background note: italy. Retrieved from http://www.state.gov/r/pa/ei/bgn/4033.htm