Is your retail business social printing version 01.27.12

1

Is Your Retail Business Social?Is Your Retail Business Social?Is Your Retail Business Social?Is Your Retail Business Social?�

SIA Snow ShowJanuary 27, 2012

Creative Business Consulting Group www.cbc-group.net

88% Of Businesses Are Using Social Media For Some Sort Of Marketing in 2012

2


Company Spending On Social Media Will Grow Over The Next 5 Years

$716 million 2009

$3.1 billion 2014

Source: Forrester Research


Social Media Is A 24/7 Cocktail Party Where No One Controls The Guest List

3


Anybody And Everybody Can Participate And Contribute From Anywhere


So What - Do I Really Need to Care About It For My Retail Business?

4


• Learn Why Social Media Works Effectively For Businesses of Any Size

• Learn How Consumers Use Social Media Today – and Why You Should Use it to Connect With Them

• Review The Latest Tips and Tactics for Using Social Media Effectively in Your Retail Business

Seminar Objectives


Consumers Are Using Social Media, Are You?

� 56% Of Shoppers Have “Friended,” “Followed” Or “Subscribed” To A Retail Fan Page

� More Than 50% Of Online Shoppers Use SM

� 49% of Retailer SM Fans Follow To Learn About Special Deals And Options

� 45% Of Users Use SM Learn About Products

� 5% Use Social Media Primarily For Customer Support

� 85% Of Gen Y Shoppers Participate In Social Networking

However, 60% Of Retailers Do Not Have A

Presence On A Social Network�

* (Pricegrabber, 2010)

5


Social Media Consumption: Gen X� Review Sites For Planning And Sending

Links To Others; Used For Decision-making Purposes

� IPhone Applications To Find Information While Out And About

� Reviews And Testimonials; For Candid Opinions And Quick Decision Making

� Instant Status Updates; Provide Quick, Short, Sharp Bursts Of Information

� Linkedin “Facebook For Business”

Way To Connect With Your Professional Network


Social Media Consumption: Gen X

Role In Daily Life

• Quick Interactions With Others

• Share News and Information

• Review Relevant Comments

• Convenience - Fosters Ability To Do Two Things At Once:

• Find Information

• Gain Real-time UpdatesFrom Friends And Family

• Brings Issues To The Forefront; No Hiding From Bad Reviews Or Customer Service

6


Social Media Consumption: Gen Y

• Letting The Whole World Know What’s Going On In Your Life

• Give You Instant Recommendations

� Follow The Movements Of Celebrities

� Create Content ie. Blog To Keep In Touch With Family, Post Photos, etc.

� Arrange To Meet People And Stay In Touch, Plan Social Events


Social Media Consumption: Gen Y

Role In Daily Life

� Facebook Has ‘Replaced’ The Common Diary;

� “I Still Have A Paper Diary

With Family Members

Birthdays In It, But I’ve

Missed Two This Year

Already Because They’re

Not On Facebook”

� Helps To Organize;

� “It Reminds Me For

Birthdays, Events,...I’d

Forget Or Miss Out

Otherwise”

7


Social Media Consumption: Boomers

� Communicate With Friends And Relations Overseas And Interstate, And Enable Easy Photo Sharing

� Somewhat Useful For Staying In Touch With People (Facebook)

� Majority Still Use Email

� Limited Use Of Facebook on A Regular Basis as Tool To Stay Connected

� Currently, Largest Demographic Joining Facebook


Social Media Consumption: Boomers

Role In Daily Life

Split In Terms Of General Media Consumption:

� Some Using The Internet And Email At Work, Some Doing So At Home For Social And Informational Purposes,

� Some Engaging With Facebook On A Regular Basis

Usage Limited As Most Consume TV And Radio More Than New Media

8


Gen X and Gen Y Experience SM First Hand; Boomers via Younger Generations


Generally Positive Perceptions Of The Value Of SM, But Differences In Where Value Lies

9


Familiar Tactics And Tools For Social Media Marketing


Improving Performance in 2012 Requires An Additional Set Of Tools

Scheduling, Monitoring and (Micro)Publishing Tools

10


Location Based Marketing, Daily Deals and Mobile Marketing

Improving Performance in 2012 Requires An Additional Set Of Tools


Must – Do In 2012: Use Linking Tools To Deliver Your Social Media Strategy

•Create Content That Is Similar Themed-But Edited For Readership On Each Social Media Site You Participate In

•Set Up Your Linking Accounts So That You Can Update Via Numerous Sites. This Allows Maximum Flexibility

•E-mail•SMS•Instant Message•Facebook App•I-phone App•Desktop Apps

Remember: It’s Not About You Are, It’s About Your Customers Are

11


Must – Do In 2012: Socialize/Mobilize Your Website

For More Information www.Howtogomo.com


Social Media Is Here To Stay

Permanent Part Of Media Consumption Behavior

• Generation Differences In Terms Of SM Engagement Exist; Create Appropriate Strategy That Meets Needs

•New Media Consumed Alongside Traditional Forms To (A) Reinforce Communications And (B) Provide Credibility

• Facebook Important Tool For Consumers to Converse With Brands Of Interest And Keeping Up-to-date

• SM Is About Two-way Conversation (I.E. Brands Need To Respond To Consumer Content)

• A Multi-channel Marketing Strategy Is Most Effective

12


Lynn Switanowski-Barrett is the Founder and President of Creative Business Consulting Group, (CBCG) a Boston based Retail Consulting firm.

CBCG Helps Retailers Understand:•Business Opportunities Created By Using Social Media•How to Create Marketing Programs That Engage Customers•The Cost Saving Benefits Of Using Social Media•How to Create A Social Media Strategy for Your Business

Call Us Today And Learn How Your Business Can Benefit By Using Social

Media

617 – 437- 9191

CBCG Can Help You Create An Engaging Social Media Strategy Today


Enter To Win A FREE 90 Day Social Planning Media Calendar – Retail Value $900.00

Are You Talking To Your Customers Daily?

Win A 90-Day Social Media Calendar

1) Post on our Page: Facebook.com/CBCGroup “Snow Show2012”

2) Leave This Entry Form After The Seminar Session

Name:_______________________________________________

E-mail Address: ________________________________________________

For more info e-mail us at: [email protected]

Sports

Is your retail business social printing version 01.27.12