IPL :-The Game of Business

CONTENTS

Introduction.How the money is travel ?Players auctions .Franchisee earnings & expenses.Sponsorship.Government revenue.The Broadcasting angle.Betting in Ipl.

Introduction

The Indian premiere league is a twenty20 cricket competition Initiated by board of control for cricket in India (BCCI) and Supervised by BCCI vice president Rajeev shukla . Franchises

Sponsorships

players

* In 2010,ipl became the first sporting event ever to be broadcasted live on you tube .

*The ipl is currently valued at 3.7 billion USD.

* 6th highest valued sport event .

* TRP of Ipl finals is high as compare to world cup finals .

How the money is travel ?

Players auctions

Each team of Ipl has a minimum 16 players of whom 8 can be internationalFinal 11 playersInternational - 4National- 4Ranji-2Under 19 -1

FRANCHISEE EARNINGS & EXPENSES

Revenue sources

• Broadcast rights : the broadcast rights have been sold by Ipl to world sport group.

• Sponsorship :the title sponsorship fee of over $50mn paid by DLF.

• Ticket sales :ticket sales give much profit to Ipl .

• Other sources : Advertising and other sales .

Expenses• Franchise fee & player

acquisition cost :player costs & their expanses .

• Stadium hire

charges : the franchisees also have to pay for the use of the stadium .

* other expenses : marketing costs for promotion.

SPONSORSHIPS

AD REVENUES FOR BROADCASTER

• IPL 2008 : 3 lakh. • IPL 2009 : 4 lakh.• IPL 2010 : 5 lakh.• IPL 2011 : 5-7 lakh.• IPL 2012 : 7-10 lakh.

* Rates for ads for 10 seconds.

* Final and semi-final telecasted in 3D.

BETTINGIN IPL

• Total Ipl betting – 6000 corers .

• The law says “NO”.

• Online betting possible on site like betfair.com.