What is the Insightful Player®?… The Insightful Player® is a series of inspiring stories, programs and interviews

featuring high integrity current and former NFL players who have joined Chrissy Carew in her mission to lift the spirit of the NFL ’s worldwide audience and in particular kids. 

34 current and former players have granted Insightful Player® the rights to use their unique stories. More players are joining the team.

The Insightful Player® stories, programs and interviews give an inside look at the players including: what they are most passionate about, mistakes they made, obstacles they have overcome. They also share lessons they learned that help shape them into the extraordinary people they are.

“If you’re feeling down, muster up the courage to keep going and put a smile on someone else’s face”.

-- Usama Young, Cleveland Browns 

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What Makes an Insightful Player®?…

An Insightful Player® is a person of high integrity such as a current or former NFL player who shares their personal message of hope for the sole purpose of lifting the spirits of all, especially children.

Each and every one of these players cares about individuals and wants them to believe in themselves, commit to the very best within and to become relentless in reaching their biggest dreams.

Insightful Player is an official partner of the NFL Players Association

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The Inspiration…“I was born into football and it has been a big part of my entire life.  My father was a dedicated High School Coach (in several Halls of Fame as a coach and player) who used the game to help kids build strong character and learn valuable life skills. He taught me the importance of having sky high values, rock solid integrity and an unshakable belief in my dreams. Partnering with NFL players to make this world a better place is my dream. My late mother was the epitome of pure love and the kindest person I have ever known. Her love for children was awe-inspiring. She always had hot cookies waiting for us when we came home from school. After we grew up and left home, she joyfully continued the tradition with children she didn’t even know. She spent her life lifting people up and when she was feeling down which wasn’t often she did.” -- Chrissy Carew, Hall of Fame Master Certified Coach

Chrissy Carew Walter Carew, Sr. Catherine Mary Carew

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The Opportunity…

There is a clamoring for good news. Insightful Player® is not alone.

“Everywhere around the country, people and communities are doing amazing things, overcoming great odds, and facing real challenges with perseverance, creativity and grace. But these stories are rarely told online, in newspapers, and on TV (especially if you live in a primary state being bombarded with negative attack ads). HuffPost Good News will be using a variety of storytelling tools to bridge the wide gap that separates the world as it is from the world as portrayed by the bulk of the media.”

-- Arianna Huffington

January 20, 2012

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Roger StaubachDallas Cowboys"The Insightful Player® is a great idea. Influencing others in a positive way and opening up people's minds to see things in a positive way is important."

Jerricho CotcheryPittsburgh Steelers“Insightful Player® is great for everyone and everyone needs this. It is important for everybody in the world to see the environment that we grew up in, what we’ve overcome, how we did it and the benefits we received from facing adversity head on. This is where we got our strength from. The insights shared by each player is valuable. I hope this really inspires people, especially kids to follow their passion no matter what. Insightful Player® is wonderful and I thank you.”

Devin McCourtyNew England Patriots“The Insightful Player® is great! Talking to Coach Carew is motivating. Insightful Player® humanizes the athlete and lets people get to know who we who we are. I am excited to be anInsightful Player®.”

What the Insightful Players® Are Saying…

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What is the Insightful Player® Movement?… Insightful Player® shares positive life stories of NFL players with our children to

teach them values and provide positive reinforcement of role models that care about them

Teachers, coaches, parents and community members can join our bold movement of hope and help us spread the word about Insightful Player®

Provides educational tools to educators, parents and children Guiding Principles Insightful Player® book and E-books

Develops curriculum in conjunction with educational partners for classroom education

National Education Association (NEA) “Read Across America Campaign” Learning Ally.org – making reading accessible for all (formerly called

Recording for the Blind & Dyslexic) SchoolTube.com

Supplement player events with professional life coaching support for students

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How to Join the Insightful Player® Movement?… Download the Guiding Principles e-book here and discuss it with the kids you know

Contact your local TV stations and newspapers when you hear positive stories and ask that they be shared

Tell kids about the Insightful Player® game. The Insightful Player® game will give kids the opportunity to have fun, maximize results, cement learning and develop skills that will last a lifetime.

Visit insightfulplayer.com regularly and tell your friends about us

Nominate players you would like us to add to the Insightful Player® team

Purchase our book, Insightful Player: Football Pros Lead a Bold Movement of Hope

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“Be a leader who sets and example regardless of what others think. This will help you develop self-respect and earn the respect of others….” -- Jason Brown, St. Louis Rams

Insightful Player® Marketing Opportunities

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Why Partner with Insightful Player®?… Build strong community awareness through an association with NFL

players past and present

Be part of educational offerings to schools through national and local media relations and social media outreach

Showcase benefits of Insightful Players as role models

Create regional and national attention through ongoing promotion of Insightful Player® platform

Build a legacy by empowering our nation’s youth

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Jason McCourty, Tennessee Titans

Book Sales Player Events

DocumentariesSpeaking Tour Sponsors

Coaching

Sponsorship Tie-Ins….

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Learning Based Contest

Learning Based Games

Learning Based Programs

Guiding Principles Platform…

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What are the Guiding Principles?… Insightful Player® Guiding Principles offers life insights of 34 active and former NFL players.

Insightful Player® team members are magnificent role models who care about you!

Each Guiding Principle is taken from the newly released book Insightful Player: Football Pros Lead a Bold Movement of Hope.

Insightful Player® team members want you to believe in yourself, commit to the very best within yourself, and relentlessly pursue your most far-reaching dreams.

The Insightful Player® Guiding Principles: 

Provide “just in time” tips to overcome obstacles; Inspire one to be the best person you can be;  Evoke deep insights to help you reach greater heights

 “Tap into your passion to move forward.” -- Montell Owens, Jacksonville Jaguars

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Photo, Courtesy of SS Wedding Photography

Guiding Principles… Insightful Player® wants to hear about Guiding Principles in action from those

who stand to benefit most.

The Insightful Player® game will give kids the opportunity to have fun, maximize results, cement learning and develop skills that will last a lifetime as they adopt the Guiding Principles of these NFL players.

Students are encouraged to read about their favorite athletes’ Guiding Principles either by picking up a copy of our newly released book, Insightful Player: Football Pros Lead a Bold Movement of Hope, or simply by downloading the free e-book from Insightfulplayer.com.

 

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SchoolTube.com… Insightful Player® was invited to join Schooltube.com, a web site dedicated to

providing a platform for schools across the country to post educational videos.

The Insightful Player® relationship with SchoolTube.com will enable Insightful Players to conduct remote readings of their stories and provide insights about their Guiding Principles to classrooms across the USA and interact with students.

The Insightful Player® Guiding Principles will be the focus of the content for SchoolTube.com.

Separate classroom materials will be developed as curriculum for teachers utilizing the Guiding Principles.

The Insightful Player® channel on SchoolTube.com will serve as a vehicle for promoting video submissions to the Guiding Principles online contest.

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Lifeville.com… Insightful Player® has partnered with Lifeville to provide an online game that gets

students to use the Insightful Player book to learn life lessons and compete against other students to win prizes.

The Insightful Player ® game incorporates the Guiding Principles of the Insightful Players and the Insightful Player book.

Founded by Master Certified Coach Dave Buck, Lifeville’s vision is that EVERYONE everywhere with the courage to play BIGGER in life has a great coach.

o We believe that the ultimate quest is your REAL Lifeo We believe that humans are born with the spirit of play AND that this spirit is the

greatest untapped energy source in the world todayo We believe that Together we Play Better. Every game at Lifeville is played as part

of a team.

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Lifeville.com…

At Lifeville, REAL Life is the game. Using the Social Game System players earn points and win prizes for taking action in their lives and then sharing about it in words and pictures.

Game features include: You Inspire Me points, Dynamic Leader Board and Facebook Integration.

“There are over 12 Million people playing the Online Social Game “World of Warcraft”. My view is that REAL LIFE is the best Social Game ever invented. My BIG game with Lifeville is to get 12 Million people, of all ages, to actively PLAY REAL LIFE.”

Dave Buck, Coach Dave, MCC, MBA, founder of Lifeville

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Lifeville.com Insightful Player Game Sample Card…

You can experience the Insightful Player game for yourself by accessing a test account we have set up.

Use the following log-in information::

ID: gamereview@insightfulplayer.comPW: game

Click on BLUE: My Games tabClick on Insightful Player Game - Sample 1now you are on the landing page for the game and can click on the orange tabs to move around

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NEA Read Across America Campaign… Insightful Player® has been asked to join in the National Education Association’s

(NEA) annual “Read Across America” day campaign

Insightful Players will read their stories to schoolchildren at locations across the country, as well as on the NEA web site.

This is part of an ongoing relationship between Insightful Player® and the NEA.

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Learning Ally… Insightful Player® has established a relationship with Learning Ally. Founded in

1948 as Recording for the Blind, Learning Ally serves more than 300,000 K-12, college and graduate students, veterans and lifelong learners – all of whom cannot read standard print due to blindness, visual impairment, dyslexia, or other learning disabilities.

Learning Ally recorded the Insightful Player® book and is making it available to its audience

Learning Ally, a 501(c)3 nonprofit, is funded by grants, state and local education programs, and the generous contributions of individuals, foundations and corporations.

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Teenkonec… TEENKONEC is an educational web magazine created to inspire kids to achieve

the success that they want, and of which we know they are capable. 

Interviews and articles highlight successful youngsters and adults, including musicians, actors, athletes, business moguls, college professors, and more, and also give them the opportunity to share their personal stories and words of wisdom. 

Additionally, interested teens can actually help create the content at TeenKonec. Opportunities include the writing of articles, the interviewing of celebrities and other notable persons, the taping and editing of videos, etc. A program of the Entertainers for Education Alliance, see more at www.TeenKonec.com.

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Insightful Player® TV on MingleMediaTV.com…

Insightful Player® Youth Clinics…Your company can team with Insightful Player® in communities across the country to build character in our youth.

Football Clinics

Brand-sponsored

Team with local youth groups (Boys and Girls clubs, e.g..)

Local Insightful Player ® hosts the event

Events to be scheduled prior to summer NFL training camps

Media invited to cover events

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Insightful Player® Appearances… Book signings and readings of their Insightful Player® stories

School assemblies

Community/Youth group talks

Insightful Player® appearances followed up with life coaching  

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“Love your family through tough times. Never quit or give up on them regardless of the situation”

-- Heath Evans, NFL Network

Insightful Player® Coaching… Insightful Player® will leverage professional athletes’ positive influence over

today’s youth by bringing their heartwarming stories and their live presence at events with follow-up life coaching intended to cement learning, growth, and faith in one’s own abilities.  

Coaching helps people create internal shifts that turn into permanent improvements.

It helps people to make leaps in their thinking, their confidence and their performance. 

The human spirit carries within it immense power.    It is never too early to start introducing our children to this power and helping

them learn to corral it.  

Insightful Player® is one step down the road to helping young people experience this.    

Insightful Player® has partnerships with Lifeville, Coachville, Coaching the Global Village and Foundation for Inspired Learning.                                                                

 

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Online Marketing Platforms Available…

Online Sponsorship

Insightful Player® TV on http://www.minglemediatv.com/insightfulplayertv.html

Insightful Player® website www.InsightfulPlayer.com

Insightful Player® on Twitter and Facebook

Insightful Player® SchoolTube.com platform

Insightful Player® Lifeville Game

Educational Teaching tools, workbooks, online documents

National Education Association (NEA) Read Across America partnership

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Media Exposure… Your partnership with The Insightful Player® will be supported by a proactive media relations outreach strategy by iMedia Public Relations to consumer, trade and educational media.

Elements to include:

Local and national press release distribution

Guest columns, podcasts, blogs, online outreach

Local and national market publicity surrounding Insightful Player®

appearances

Facebook and Twitter presence

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Next Step….Contact Us

Chrissy Carew, Master Certified CoachFounder and Head CoachInsightful Player, LLCVoice: 603-897-0610Fax: 603-897-0611Email: CoachCarew@insightfulplayer.comWeb site: www.insightfulplayer.com

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