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GROWTH OF INDIAN FOOTBALL
Football in India means?
“Its just another game with no entertainment, lack of talent & infrastructure”
HURDLES FOR INDIAN FOOTBALL GROWTH Obsession and monopoly of cricket
Lack of youth-initiative programmes in clubs
Infrastructural deficiency like lack of proper playgrounds
Lack of good trainers
STEPS TO OVERCOME To explore good and the hidden talents.To conduct camps in rural areas as they will get good exposure to the game and can learn new techniques.To bring out foreign franchises and setup football academy which should be affordable. Scouting should be done not only in urban areas but also in rural area.
Overview1st ever high quality domestic soccer match
in India
8 franchisees
International & National soccer players
PARTIES INVOLVEDIMG – Reliance + AIFF
Star Sports | Asianet | Jalsha | Suvarna Tv
Hero (Sponsorship)
Puma (Football)
STEPS TAKEN BY ISL
GRASSROOT PROGRAMSThe 'Hero' Indian Super League’s first phase of ambitious grassroots development program for its clubs' concluded in Kolkata with over 100 children participating in the grassroots festival at the Bidhannagar Municipal Sports Complex.
SOMEOTHER INTERESTING OBSERVATIONS AND RECOMMENDATION
Barcelona, Arsenal setting up Football Academy in India is great for the country.Tata Football Academy, Premier India Football Academy and Arsenal Schools are helping build Football at the grass root.India likely to play FIFA World Cup by 2030 as the young players in these academy mature.Sponsors and investors may invest in Football as the sport has clearly shown a great promise.ISL has done great job in marketing; I league and their Clubs need to better it.
THANK YOU