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R. Paul Crawford co-founder and CEO, Hegemony Technologies
1 Million Cups, Sacramento, CA
R. Paul Crawford co-founder and CEO, Hegemony Technologies
1 Million Cups, Sacramento, CA
Delivering elite level rowing training system on your smartphone
Rowing’s challenges
Rowing’s challenges
• Complex set of controls and training elements
Rowing’s challenges
• Complex set of controls and training elements
• Coaching very subjective
Rowing’s challenges
• Complex set of controls and training elements
• Coaching very subjective
• Instrumentation labor-intensive, expensive, demands expertise
Rowing’s challenges
• Complex set of controls and training elements
• Coaching very subjective
• Instrumentation labor-intensive, expensive, demands expertise
• Managing and using the data and information
Rowing’s challenges
• Complex set of controls and training elements
• Coaching very subjective
• Instrumentation labor-intensive, expensive, demands expertise
• Managing and using the data and information
The Rowing Community want more insights and actionable feedback
Solution
Solution• Value propositions
• Easy-to-use, flexible, scalable, affordable
• Integrates plan, schedule, logbook
• Builds comprehensive insights/coaching
• Enhances social networks/comms
Solution• Value propositions
• Easy-to-use, flexible, scalable, affordable
• Integrates plan, schedule, logbook
• Builds comprehensive insights/coaching
• Enhances social networks/comms
• The Rowing App + attachment systems
Solution• Value propositions
• Easy-to-use, flexible, scalable, affordable
• Integrates plan, schedule, logbook
• Builds comprehensive insights/coaching
• Enhances social networks/comms
• The Rowing App + attachment systems
• Analytics + machine learning => metrics, insights, actionable feedback
Solution• Value propositions
• Easy-to-use, flexible, scalable, affordable
• Integrates plan, schedule, logbook
• Builds comprehensive insights/coaching
• Enhances social networks/comms
• The Rowing App + attachment systems
• Analytics + machine learning => metrics, insights, actionable feedback
• Metrics => logbooks, challenges, grades, tracking progress, social network content
Solution• Value propositions
• Easy-to-use, flexible, scalable, affordable
• Integrates plan, schedule, logbook
• Builds comprehensive insights/coaching
• Enhances social networks/comms
• The Rowing App + attachment systems
• Analytics + machine learning => metrics, insights, actionable feedback
• Metrics => logbooks, challenges, grades, tracking progress, social network content
Vision: The app that is the tool for all roles and levels of the rowing community
U.S. Rowing Market
U.S. Rowing Market
U.S. Rowing MarketCRI boathouse
$16M
Rowing erg >$1k
1x shell >$10k
Sweep oar $300/piece
8+ shell >$40k
U.S. Rowing MarketCRI boathouse
$16M
Rowing erg >$1k
1x shell >$10k
Sweep oar $300/piece
8+ shell >$40k
• Rowing is moneyed • Rowing is growing
Business model
Business model• Freemium
Similar biz models used in biking and running apps, e.g., Strava and Runkeeper
Business model• Freemium
• Basic• Free• Basic metrics, logbook, calendar, social networking
Similar biz models used in biking and running apps, e.g., Strava and Runkeeper
Business model• Freemium
• Basic• Free• Basic metrics, logbook, calendar, social networking
• Premium• Target: $10/month • Advanced metrics; OCR functionality• Value grows with each added teammate
Similar biz models used in biking and running apps, e.g., Strava and Runkeeper
Business model• Freemium
• Basic• Free• Basic metrics, logbook, calendar, social networking
• Premium• Target: $10/month • Advanced metrics; OCR functionality• Value grows with each added teammate
• Team• Target: $100/month• Grants coach visibility/controls
Similar biz models used in biking and running apps, e.g., Strava and Runkeeper
Business model• Freemium
• Basic• Free• Basic metrics, logbook, calendar, social networking
• Premium• Target: $10/month • Advanced metrics; OCR functionality• Value grows with each added teammate
• Team• Target: $100/month• Grants coach visibility/controls
• Private label/reseller of attachment systems
• Virtual coaching (individuals and teams)
• Ads and in-app purchases
Similar biz models used in biking and running apps, e.g., Strava and Runkeeper
Go to Market Plan
Go to Market PlanMarket segment
(Product version)Marketing channels
Masters rowers (1.0)
• Social media • Youtube education channel • Rowing media • Vendor demo/sales booths • Sponsorships • Rowing network
Go to Market PlanMarket segment
(Product version)Marketing channels
Masters rowers (1.0)
• Social media • Youtube education channel • Rowing media • Vendor demo/sales booths • Sponsorships • Rowing network
College and junior programs (2.0)
• Above + … • High touch investments with select coaches • Conference lectures • Publications
Club administrators (3.0)
• Above + … • High touch investments with select
programs
Competitive Analysis
Competitive AnalysisQuantitative Training Tool Example Cost Criticisms
Gold standard for elite training
PowerLine “Peach System” $2k-$15k/boat • Cost
• Requires expert
Competitive AnalysisQuantitative Training Tool Example Cost Criticisms
Gold standard for elite training
PowerLine “Peach System” $2k-$15k/boat • Cost
• Requires expert
Expert consultant V. Kleshnev Est $2k per assessment• Cost • Unscalable • Dependencies
Competitive AnalysisQuantitative Training Tool Example Cost Criticisms
Gold standard for elite training
PowerLine “Peach System” $2k-$15k/boat • Cost
• Requires expert
Expert consultant V. Kleshnev Est $2k per assessment• Cost • Unscalable • Dependencies
Special purpose instrumentation NK Empower Oarloack $1k/oar • Cost
• No synthesis/synch
Competitive AnalysisQuantitative Training Tool Example Cost Criticisms
Gold standard for elite training
PowerLine “Peach System” $2k-$15k/boat • Cost
• Requires expert
Expert consultant V. Kleshnev Est $2k per assessment• Cost • Unscalable • Dependencies
Special purpose instrumentation NK Empower Oarloack $1k/oar • Cost
• No synthesis/synch
Our patent pending system: ~$50/oar + $10/month
Team
Team
Paul Crawford CEO, co-founder
Tech, dynamics, data science
Team
Seth Weil CRO, co-founder
Art+science of rowing, coding
Paul Crawford CEO, co-founder
Tech, dynamics, data science
Team
Isaac Prentice Marketing intern
Research, customers
Seth Weil CRO, co-founder
Art+science of rowing, coding
Paul Crawford CEO, co-founder
Tech, dynamics, data scienceSome key partnerships
Thank you!
What can the community do to help?• If you like what you see…
• Like @rowingapp on Facebook
• Follow @rowingapp on Twitter
• Connect with me (RPaulCrawford) on LinkedIn
• Follow Hegemony Technologies at LinkedIn
• Always looking for quality people in…
• Design (interaction and UI)
• Software development (fullstack backend, mobile app)
• Marketing (social media, digital media)
• Engineering (experiments, data analysis)
• Database (design and administration)
• Supply chain (suppliers, purchasing, inventory, distribution)
• Connections and recommendations for Job #1 these days…
• Investors
• Startup mentoring/advising
Why does it matter?
Finish of 2016 Olympic Men’s Single Scull Final
