Team GreenSamsung Olympic Partnership

Goal

• Connect more fans to the Games earlier in the year

• in more frequent and interesting ways

• showcase Samsung’s strength in technology, mobility, design, gaming

Motivation

• Olympians = Superhuman Heroes

• People want to achieve goals and feel successful

Solution: Make the pursuit of and involvement in the Olympics a realistic dream for anyone. We will even send one lucky winner to the Olympics.

Behavior

• Users are highly active across a variety of social media especially on mobile devices

• Social conversations happen in trends: memes, sharing viral content, trending topics

Solution: Contest platform that capitalizes on the above behaviors and allows users to win a chance to go to the olympics through social actions.

Samsung Be An Olympian App

#BeAnOlympian

An aggregator tool that connects all your social media platforms and gives your posts meaning within our Olympic challenge.

How to earn Points/Contest Rules

Each submission using the hashtag from a participating app is 1 point

Each social action around a participation is 1 point

Each point is an entry into a sweepstake to win a trip to the Olympics

Featured Sports and Athletes

Each week will feature a sport and an athlete.

Encourages discovery of new sports and keeps the contest fresh.

User Experience

Conversation Monitoring

Take this Olympic selfie challenge now

#BeAnOlympian

#BeAnOlympian

Social Amplification

Paid Mobile Media

Measurement and ROI

Campaign KPIs

• Brand Lift

• App Downloads/Interaction

• Reach

Timeline

Jan Feb Mar Apr May June July Aug

Launch Paid Media

Olympic Trials

Select Winner!

Budget $1MM

Paid Media and Measurement: $500,000

Production: $400,000

Moderation and Monitoring: $100,000

Thank You