2015Marketing Opportunities

Vision Omega Racing is a strong supporter of the “Global Good Campaign”.

Racing for Global Good

Corporate Social Responsibility

• What is the Global Good Campaign ?

– A Commercial Co-Venture with Vision Omega Racing to support The GCT's Global Ministry Fund to Provide Ministry Grants, Assist with Disaster Relief, and Build CORAH Sites Worldwide.

A Unique Vision

The Thrill of Racing

The Proven Effectiveness of

NASCAR Sponsorship

Support for The Global Good Campaign: Self-empowerment for those hurting

and in need through sustainable communities around the world.

Grant Winchester“A Champion on the Rise”

Meet Our Driver

About Grant

Grant is a first generation race car driver. He began racing at the age of 14 in the U.S Legends Car Series. After success there he moved up to the NASCAR Whelen All America Series racing Late Model Stock cars as well as Mini Cup cars where he scored 11 wins in 3 seasons. In 2012, he made the transition to the NASCAR K&N Pro Series East finishing a solid 16th in the series debut.

Career Highlights

Total Wins = 11

Podium Wins = 24 (Top 3 Finish)

Pole Positions = 22

Top 5 Finishes = 45

Total Races Entered = 79

Career Highlights

1st Place Wins14%

Podium Wins30%

Top 5 Wins56%

Winning %

1st Place Wins Podium Wins Top 5 Wins

NASCAR Truck Series and More

• For the 2015 Season

– Grant will be racing in all 23 truck races, 8 K&N Races, and at least 1 ARCA race.

– We will also be competing in the Renegades of Dirt Modified Touring Series.

The Racing Series of NASCAR

EASTWEST

2015 Schedule- K&N East

NASCAR has not yet released the 2015 K&N

schedule.

2015 Schedule- Truck Series

NASCAR is well-established as a preferred marketing strategy to build brand awareness and customer loyalty.

Why NASCAR?

• The majority of Fortune 500 companies have been participating in NASCAR and have seen great results.

• A NASCAR study conducted by online research firm Toluna prior to the start of the 2013 season indicated that one out of every four fans strongly agrees that they support NASCAR sponsors more than sponsors of other sports. More than half of NASCAR fans (55%) said that when they see a company sponsoring NASCAR, they feel good about that brand.

• “It translates to brands themselves getting a return on their investment,” Phelps said when asked about fan loyalty to the sport and its sponsors. “It works for the brand because fans are supporting sponsors. It’s what we call a cycle of success. NASCAR is the sport that works for business because of the relationship between fans and sponsors.” –Steve Phelps, NASCAR’s Chief Marketing Officers

• For sponsors, NASCAR presents an opportunity to get the most out of their marketing dollar. Fans have proven to be loyal to the sport and the brands that support it.

• Source: http://www.foxbusiness.com/industries/2013/07/30/fortune-500-brands-ride-shotgun-as-nascar-grows/

Fortune 500 Success

Brand Loyalty

• On May 5, 2014 NASCAR proudly announced that Camping World had signed a 7 year extension with NASCAR.

• The NASCAR Camping World Truck Series features some of the toughest and most competitive racing in the sport.

• The renewed partnership aligns two brands in the midst of significant growth. Since originally becoming series entitlement sponsor in 2009, Camping World has expanded its number of stores by 35 percent, resulting in the company eclipsing $3 billion in annual revenue.

• “Six years ago we felt strongly that the sponsorship would dramatically increase our customer base and it’s delivered. We expect to see continued success in the coming years.” -Camping World Chairman Marcus Lemonis

• Sources• http://www.sportingnews.com/nascar/story/2014-05-05/camping-world-truck-series-sponsorship-deal-extension-

2022-nationwide-sprint-cup• http://www.nascar.com/en_us/news-media/articles/2014/5/5/nascar-camping-world-announce-landmark-

extension.html

Camping World Renews Contract

Brand Loyalty

• Mars boasts about getting a 4 to 1 return on their NASCAR investment.

• Additional results from the research conducted demonstrates that among avid NASCAR fans:• 72% indicate they “almost always or frequently” choose

the brand affiliated with NASCAR over the brand not affiliated with NASCAR when given the choice between two products of a similar price;

• 76% indicate they feel “somewhat more or much more positive” about Mars, Inc.’s sponsorship involvement with NASCAR racing; and

• 69% indicate “somewhat or a lot” when asked how much the M&M’s sponsorship in NASCAR influences purchases of M&M’s over other brands of candy.

• Source: http://www.forbes.com/sites/darrenheitner/2012/11/15/nascar-sponsor-mars-inc-thrilled-with-partnership-boasts-4-to-1-return-on-investment/

Incredible ROI for Mars

Broadcast

• Fox Sports 1 reaches over 77 million households.

• Fox is carried by DIRECTV, Dish Network and 8 cable operators including Comcast and Time Warner.

• Source: http://www.teamslr.com/our-team/

• On average the NASCAR Truck Series has 618,000 TV Households watching per race event.

• With 23 races you will have had an audience of at least 14,214,000 people by the end of the racing season.

On-Line Support

•NASCAR Home Tracks has over 35,000 fans on Facebook and 45,000 followers on Twitter.

•NASCAR Home Tracks have produced more than 194 videos since May that have generated more than 96,000 views.

Reach a Younger Demographic

• 1 in 3 American adults follows NASCAR. This translates to 75 million people.

• 40% of NASCAR fans are women and 39% have children under 18.

Social Media

• Vision Omega Racing is a strong proponent of social media and has many different accounts across multiple social media platforms that are constantly being updated.

Media Outreach

• Advance PR events to promote race• News and Notes• Post-race Press Releases• www.nascarmedia.com

• Hundreds of publications, radio stations and websites nationwide report on the NASCAR K&N Pro Series as well as the Truck series. The vast exposure to all tracks and teams is a great opportunity for series growth.

ROI

• With 75,000,000 brand loyal fans the ROI is what drive so many companies to NASCAR.

• Mars boasts about getting a 4 to 1 return on their NASCAR investment.

• Source: http://www.forbes.com/sites/darrenheitner/2012/11/15/nascar-sponsor-mars-inc-thrilled-with-partnership-boasts-4-to-1-return-on-investment/

ROI Figures

Impacting .25%= 187,000 Fans

Impacting .5%= 375,000 Fans

Impacting 1%= 750,000 Fans

Impacting 1.5%= 1,125,000 Fans

$3,750,000 $7,500,000

$15,000,000

$22,500,000 $9,375,000

$18,750,000

$37,500,000

$56,250,000 $18,750,000

$37,500,000

$75,000,000

$112,500,000

REVENUE BASED ON THE IMPACT % OF 75,000,000 FANS$20 per Person $50 per Person $100 per Person

Sponsorship Opportunities

Major Sponsorship

• A logo prominently displayed on

– Either the lower quarter panels or the rear deck lid

– The uniforms

• Additional Perks can be discussed later.

Primary Sponsorship

• Logos go on…

– The entire hood and quarter panels

– The signage below the quarter panels

– Most of the two posts

– The equipment

– The uniforms

• They get to choose the color scheme of the car and team uniforms.

• Additional Perks can be discussed later.

Title Sponsorship

• All Primary Sponsorship Perks are received

– Logo on the Team’s Big Rig (2 of them)

– Driver appearances

• Will have entire logo on both the K&N car and the Truck Series truck for the entire 2015 season.

– This includes the rest of the 2014 K&N season

• Additional Perks can be discussed later.

Where Do You Want Your Logo?

Thank You for Your Time and Consideration

visionomegaracing.com